Did you know that a few small changes on your website can help you increase the amount of ad revenue you receive? If your website is not optimized properly, you could be losing out on ad revenue. In fact, some research has shown that almost 90% of Google AdSense users are not optimized to the fullest. Let’s take a closer look at three things you can change to optimize your website and enhance revenue.
1. Publish a Blog to Optimize your Website
Advertisers are more likely to want their ads on a website with a blog. Blogs are often updated consistently with unique content, and most blogs are SEO-ready. With high SEO rankings, the blog generates more traffic to the site and more money for you. From there, it’s important to place the ads in high-converting spots on your website, and we can help you understand where that is. The most important thing is that you optimize your traffic.
2. Increase Your Site Speed for More Visitors
The longer it takes your website to load, there is a higher chance for someone to decide to leave. This takes away from your traffic and from your ad revenue. Make sure your images are optimized for the web and don’t take up too much memory on your website. As a bonus, this can also help you increase the time visitors spend on your website.
3. Keep Your Website Themed to Increase Effective Advertising
The more niche your website is, the more accurate the advertisements on your webpages will be, and therefore the more likely it is that they will actually be clicked. If your website currently has many, many different topics, you might be attracting a wide variety of visitors. While this might sound like a good thing, it makes advertising difficult. With so many different interests, it can be hard to target advertising to be a good fit with your visitors. On the other hand, having a more narrowly focused topic means you are likely attracting visitors with similar mindsets and needs. This can help you increase your ad revenue.
If you still feel lost and like you could be missing out on advertising revenue, let us help. We can make sure you’re using the best type of advertisements for your website. Give us a call today!