4 Ways to Increase Time on Your Site


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how to increase time on site

Everyone wants their visitors to stay longer on their website. Having a high bounce rate of visitors leaving will decrease your conversions and the money you make from advertisements. Let’s take a look at four reasons your visitors might stay longer on your site and how to implement them.

Excellent Design

Many visitors decide within the first few seconds on a webpage whether they will stay or not. Your website design should be clutter-free, with easily readable pages. If the font is too small and visitors have to work hard to read your content, they’re likely to leave quickly.

 

How to Implement

Scan through your website, especially your landing pages, and make sure they all include key information in easy-to-read pieces of text. Ensure your text is big enough for easy reading, but not so big that viewers have to scroll unnecessarily to read the whole message.

 

Optimized Visuals

High-quality images are great, but they must be optimized for the web, or else visitors will not be pleased. Optimizing images means saving them correctly so their large file sizes don’t slow your page’s loading speed. Another useful tactic to keep visitors on your website is using quality videos. If you don’t have quality videos on your website, visitors may not be as compelled to stay than if you did. Placing videos on your website is a great way to keep your visitors engaged and increases the likelihood of them seeing your ads.

 

How to Implement

Check your page load time using a free web tool to see if your images are slowing down your page load time. Most visitors expect a webpage to load within 2 seconds or less and will probably abandon a website that doesn’t load in 3 seconds. If photos are slowing down your webpage, use Photoshop, Canva or your favorite image tool to save your images as “optimized for web.” Also, evaluate your video usage, and consider investing in video content if you do not currently have any.

 

Internal Links

Every page of your website should have many internal links to other pages of your site, blog posts or other reference articles. If readers are presented with an easy path to find more information on your website, they are more likely to spend time there.

 

How to Implement

Go through your website now, and see how many internal links you currently have on each page. If you don’t have many, create links to your current pages and resources. If you need better pages to link to, create a plan to produce the necessary content.

 

Engaging Content

If visitors feel moved by a piece of content on your website, they might leave a comment. The more visitors you have commenting on your pages, the higher your user engagement is. Also consider adding success stories, as people love hearing about when things go right. If they are feeling inspired, they may continue reading and share your website with others.

 

How to Implement

Add direct questions to your blog content, or add your personal opinion. Readers will either agree or disagree and feel the need to voice their opinions, as well. Consider posting success stories, either of your business or your clients. Create content that will motivate your audience.

 

Which of these four steps will you implement first to increase time spent on your site?

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