Chances are, with the new year recently upon us, you have been looking at your ad earnings from the past year. Maybe you are really excited about the income you made, or maybe you’re a little bit disappointed. If your ad earnings are less than you’d like, there are a few things that can be done to increase them
1. Create Engaging Content
It might sound obvious, but having engaging content on your website is more likely to keep viewers on your site. The longer visitors are on your site, the more pages they might visit. They also have more opportunities to interact with ads, leading to more ad revenue for you.
2. Split Content Into Pages
With that being said, having more pages on your site provides more opportunities for ads to be placed. More ads on your site means there will be more chances for visitors to see and interact with ads. This can also help your website in other ways, as having numerous smaller pages load quicker than fewer large pages. This will also encourage visitors to stay on your site for a longer amount of time.
3. Place Your Ads Strategically
Make sure your ads are located in good spots on your website. While they definitely need to be in highly visible areas to generate impressions, it is also critical that the ads are not annoying and intrusive to visitors. If visitors are annoyed by ads, especially when they first visit a site, they are much more likely to leave, rather than continue browsing and being exposed more ads on your site’s other pages.
4. Ad Optimization
If you are only using Google AdSense, you’re probably missing out on ad revenue. While AdSense once held a monopoly on the digital advertising sphere, nowadays there are many other ad networks competing with AdSense. If you’re interested in expanding your revenue base, it’s time to optimize your ads so that networks compete against one another for your ad space.
Let Us Help
At The Moneytizer, we can help you optimize your ad revenue. We have the bidding technology in place to ensure that you get the best revenue for your site. Have any questions? Let us know. We want to help you increase your ad earnings this year.