Having a good quality email list is a key part of doing business online. From general messages that build trust, to newsletters that inform to product launches that sell. While figuring out the content to include in your emails can sometimes seem tricky, creating a solid email list can also be difficult. We’re going to look at a few ways that you can build your list.
1. Make a Lead Magnet, Freebie or “Gated Offer”
Have you ever visited a website to download a free offer, but you needed to submit your name and email address to gain access? That’s a lead magnet. These free offers can be great ways to expand your email list. You can share a link to your freebie on social media, in emails or anywhere else you’d like. Lead magnets can be ebooks, videos, quick video trainings, whitepapers or anything else that is valuable to your target audience.
2. Get Answers from Site Visitors
Whether you’re asking for information about their business to better serve them or for feedback about a blog post or site page, you can add a survey form to your website that asks visitors to submit their information. This can also be a great way to address questions your visitors have about your business.
3. Blog Regularly
Creating a blog that your website visitors can subscribe to is a great way to collect email addresses and build a list. Publishing content on a consistent basis is a great way to keep your visitors engaged.
4. Host an Event – Online or In-Person
If your business is both on- and off-line, hosting a live event can be a great way to build your list. Ask for email addresses at or before the event and remember to add them to your list. If your business is entirely online, or if you don’t want to host an in-person event, consider offering a free webinar to collect email addresses at registration. Webinars and in-person events are also great ways to answer any questions your audience has.
5. Create Shareable Emails
Once you have a list built up, you don’t want to lose your subscribers. Ensure your emails are full of excellent content that your recipients will want to open and read. Also, include a call to action in each that encourages the readers to share the email either on social media or just by forwarding it to a friend. This can be a great way to get more subscribers, as people trust what their friends share with them.
Building an email list is a great way to be able to communicate with your audience again and again. This can be very important in building their trust in your organization and establishing yourself as an authority in your industry. Emails also direct traffic back to your website, which in turn increases your ad opportunities with the