We talk a lot about display advertising here at The Moneytizer, primarily because that’s the service we provide. While website display ads are our forte, there are plenty of other types of advertising and marketing that advertisers can choose. Today we wanted to take a deeper look at affiliate marketing and see how it compares to display advertising.
What is Affiliate Marketing?
Affiliate marketing is when a brand pays a commission to a website, an influencer or a content creator to talk about and promote their product to their audience. Have you ever read a blog and saw a disclaimer at the top that reads something like “Just so you know, if you purchase through any of the links on my page, I’ll get a little extra money to help keep this blog going at no extra cost to you!”? That’s a great example of affiliate marketing. Bloggers can have affiliate programs set up through Amazon or directly with online resellers to get a portion of the sale.
Similarities Between Affiliate Marketing and Display Advertising
At their core, these two are similar. They are both paid advertising methods. They are both used with the goal of bringing in new customers and more sales for the advertiser’s company. They often both use the internet to connect with those potential customers. Although this isn’t a very long list, it can be hard to actually put their similarities into words.
Pros and Cons of Display Advertising
With display advertising, you have total control over your advertisement, which is good. You can design it how you like, choose who you want to target with it and push it out using programmatic ad methods. If your budget is the right size, you can bid to have your ad put anywhere you’d like it.
The downside of display advertising is often the cost. Whether your ad makes an impact or not, if you are on a pay-per-impression model, you’ll be charged when it’s served to someone. Same thing with a pay-per-click, even if someone accidentally clicked on your ad, you’ll still have to pay for that. Also, it’s becoming difficult to capture people’s attention with ads because of how often they are shown to us.
Pros and Cons of Affiliate Marketing
One of the big upsides to affiliate marketing is the payment plan. Unlike display advertising, affiliate marketing is pay-per-purchase. If 400 people click on a blogger’s affiliate link but no one buys, you don’t have to pay anything. This commission-based model can be very attractive, especially if an advertiser is having a difficult time with design. Further, if you find the right influencer, you can get your product mentioned to a large number of potential clients.
On the other hand, actually finding and setting up an agreement with an affiliate marketer can be difficult, depending on their popularity, your product and many other factors. Also, your ad is no longer in your control. You can’t dictate how it’s conveyed, what is said about it or the tone that is used. This is why it’s important to do your research before you set up this relationship.
A good marketing and advertising strategy can contain elements of both of these. If you can find an excellent influencer that is interested in being an affiliate, it might be a good idea to invest in that. At the same point in time, running display ads is always a good choice, as with good targeting you can create a high ROI, increase brand recognition, and reach a wide variety of people. If you have any questions about display advertising, feel free to reach out; we’d love to help!