Explaining Programmatic Words, Part One


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Online Advertising Terms

We know that navigating all the words and acronyms in the advertising world can be tricky and overwhelming. That’s why here at The Moneytizer, we make it easy for you. Once you sign up with us, we handle all of the confusing and overwhelming aspects of programmatic advertising so you can focus on your business and bringing people to your website. If you’re still curious about what some of those programmatic words are all about, though, we’ve got a list of some here.

What is an Ad Exchange?

An ad exchange is how the advertising spots on your website get sold. Advertisers and publishers buy and sell display, video and mobile ad space in real-time auctions.

What is RTB?

RTB stands for real-time bidding. Advertisers buy ad space per-impression using real-time bidding, often in an ad exchange

What is a CPM?

CPM is the acronym for cost per mille, or the cost per thousand advertising impressions. You can tell how much the ad slots on your website are worth by monitoring the CPM.

What is CPC?

CPC stands for cost per click and can sometimes be referred to as PPC or pay-per-click. Under the CPC model, advertisers pay publishers by the amount of clicks, rather than impressions.

What is a CPL?

CPL stands for cost per lead. This pricing model means that advertisers pay when visitors not only click on their ad but also sign up for the advertiser’s offer.

What is a CPA?

Cost per acquisition, cost per action, and cost per conversion all mean the same thing. The advertiser will pay for a specific action, whether that is a click, a sign-up, or a sale.

What is Affiliation Advertising?

With affiliate advertising, advertisers pay bloggers, influencers or other people with a large network to promote the advertiser’s products. Affiliate ads, much like traditional ads, have varying types, like pay-per-click, pay-per-lead or pay-per-sale.

Still confused about the advertising world and the programmatic words? Don’t worry, our team here at the Moneytizer is here to help. Sign up and let us take care of the technical side, or feel free to ask us any questions you may still have.

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