Explaining Programmatic Words, Part Two


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Online Advertising

We covered some of the confusing terms and acronyms in our first explanation post, but there are a few more we’d like to cover today. These words can be confusing, but it’s important to have at least a basic understanding of them when you’re working in the advertising world Let’s take a look:

What is a Trading Desk?

Trading desks, in the advertising world, are a way to centralize advertisement sales, much like the trading desk on Wall Street for finances. Trading desks often drive up the price on advertisements for popular spaces.

What is Retargeting?

Retargeting helps advertisers “follow” people who viewed their ads but did not visit the advertiser’s site. Retargeting lets advertisers show these visitors more ads, either when they return to your site or when they visit another site.

What does Instream mean?

Instream refers to video advertisements that play inside the stream of an existing video on a website.

What is Outstream?

As you could probably guess from the above definition, outstream ads are located outside of existing video content. Outstream ads will play between paragraphs of text on a blog or above or below an image.

What is a SSP?

SSP is a supply-side platform where web publishers and media owners can manage their advertising inventory, fill that inventory and generate income.

What is a DSP?

A DSP is a demand-side platform in which advertisers manage ad exchanges and data exchange accounts. Sales and negotiations can be automated through a DSP.

What is a DMP?

A data management platform helps both advertisers and publishers by storing data from the viewers of the ads. DMPs do not actually buy or sell ads, they just hold information.

If some of these didn’t make sense, don’t worry. Remember our team here at the Moneytizer is here to make it easy for you. Once you sign up, let us take care of the technical side, or feel free to ask us any questions you may still have.

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