How to Use LinkedIn to Increase Traffic


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Linked in Content Strategy

Attracting new visitors to your website is one of the best ways to increase your ad revenue, but it can also be a challenge. Some of the more traditional ways of expanding your reach, like optimizing your website for SEO, can take a long time to take effect. Those tactics are still important, as they will help steadily grow your traffic. If you’re looking for a quicker, more immediate way to bring more visitors to your site, consider using LinkedIn to share your content.

Using LinkedIn Effectively

LinkedIn can be a great marketing tool, especially for businesses in the B2B space. There are some easy ways to improve your LinkedIn presence, which will give you more credibility when you share content.

First of all, you need to make sure your personal profile and your company’s page are optimized. They should have updated information, good images, and use numbers whenever possible. But did you know that you can link to articles and web pages within your profile? Add blog posts to the summary section with enough detail to inspire new visitors to click through to your site.

The next step is to join – or start – groups on LinkedIn. The platform’s algorithm has limited organic reach, so groups are one of the best ways to be able to reach people with your message. When you join a group, participate in it. If all you do is share links to your site, no one will follow through, and chances are you’ll frustrate some people. Instead, spend some time engaging with and providing value to your fellow group members. This might not result in immediate traffic back to your site, but it will definitely build your credibility.

Sharing Content on LinkedIn

Once you’ve established yourself as an expert in groups and on your profile, it’s time to share relevant content. Make sure you’re sharing useful content that your audience will want to eagerly read. Save the promotions and announcement-based posts for now, or at least make sure they are few and far-between. Industry insights are great posts to share on LinkedIn, and as with any platform make sure you have plenty of images and videos. Having a strong thumbnail image can increase the likelihood that someone will click through.

If you don’t have strong industry-related content yet, that’s okay. Start working on some blog posts, videos, or whatever medium works for your company. In the meantime, curate posts and videos from other sources. While no, this won’t direct traffic back to your site, it will add to your credibility as a thought leader and show that you aren’t solely focused on self-promotion.

While the end goal is typically directing people back to your site, becoming a trusted leader can be equally important. People will begin to look to you for information and insight, maybe even visiting your website on their own. Either way, sharing relevant content that resonates with your target audience will increase traffic to your site. If you aren’t already turning that traffic into income, join The Moneytizer today, and let us help you increase your ad revenue.

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