Industry Regulation: What You Need to Know


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Industry Regulation

In 2018 the advertising industry saw a couple of major new forms of regulation: ads.txt and GDPR. Both are important and both are strongly in effect now. We talked about both of these forms of regulation when they came out, but we want to update you again. If you haven’t taken the time to learn about either, or both, of these regulations and how you should comply, now is the time. We’ll break both down and get to exactly what you need to know.

What is ads.txt?

The ads.txt file is a security measure put in place by the Interactive Advertising Bureau (IAB) that lets publishers publicly share who can sell their ad space. Advertisers can then bid confidently knowing that they aren’t being scammed. While this is primarily important for large digital publishers who are more likely to be the victim of ad fraud, there are certainly benefits for smaller publishers to implement the ads.txt file as well.

Should I implement an ads.txt file?

If you are committed to implement the file correctly and make sure it’s updated, then absolutely you should. As long as the file is updated with all of your partners and resellers, there are no drawbacks. The Moneytizer offers an ads.txt file, so if you are looking to add this in now, make sure you add the entire file that we offer. For more information on how to add this file, please see our previous ads.txt post.

What is GDPR?

The General Regulation on Data Protection is a European regulation that increases protection of personal data for internet users in the European Union. It went into effect on May 25, 2018, and will affect users, publishers and advertisers. European users are now met with a consent banner in which they must choose to allow or decline the use of cookies. This allows individuals to control their data rather than websites. For publishers and advertisers, this means that if EU visitors do not consent, they cannot be shown targeted ads.

How do I comply with GDPR?

If you haven’t already employed a CMP (Consent Management Platform), you need to do so. CMPs receive user’s response, either allowing or declining cookies, and then will show them the appropriate ads – either targeted or not. The Moneytizer offers a CMP that will show your visitors the necessary banner when appropriate. If you currently use a different CMP, don’t worry, our system will know what option a user has chosen and they will not be shown a second banner. For more information, visit our GDPR FAQ and glossary.

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