Here are some essential rules to know in order to avoid getting your website or account banned by AdSense.
Google’s guidelines are as follows:
– Sexual content is strictly prohibited and not endorsed by Google.
– Do not trick Google by placing click-bait advertisement.
– You cannot place too many advertisements on your website, it might get you banned. Too many ads is no sign of wealth.
– Any website related to drugs, guns, violence and extreme politics will be banned.
– It is strictly prohibited to repeatedly « self-click » on your own ads or to use robots by all means. Fraudulent clicks are against Google’s AdSense guidelines. In case of doubt, the platform will send you a mail informing you that access to your account is now restricted.
– You shouldn’t modify the codes given by Google Adsense or integrate them within iFrames. Slight modifications are allowed but you can’t make any changes to the « final code ».
– It’s not required to create a new account for each website, as you can manage multiple websites with only one account.
Being banned from an advertising giant’s platform such as Google and losing the ability to use it is always frustrating. But, there are ways to recover your account. By filling this form , for example, you will be able to try and reach out to Google AdSense. However, chances are that the platform will never reconsider and you will not get paid.
If this is the case, or if you just want to diversify your sources of income, several solutions can be considered.
CPM ad networks is the best alternative
CPM ad networks such as The Moneytizer are the most easiest and profitable alternative. The Moneytizer guarantees qualitative paid per view ads which might be the best option for your website as it doesn’t require any actions from a user.
For example, here at The Moneytizer, we gather all of the existing formats that are most lucrative for publishers. From standard to high impact formats such as the skin or recommended content, these diverse formats allows you to find the one that’s most suitable for your website to match with design specifications and be consistent with your user’s experience.
Our platform is based on a bidding system called « header bidding ». In other words, upon every page load, we generate a micro-auction between all of our 40 partners, in order to maximize our publishers’ revenue. You can enjoy this technology that’s usually reserved for premium websites.
Affiliate Marketing, the logic of the effort!
Affiliate Marketing is a performance-based advertising model in which a company rewards you as an affiliate for each lead generated on their products/services. It is based on four essential actors:
– The retailer
– The network (contains offers and handles payments)
– The affiliate
– The customer
It frequently mixes with other online advertising methods that publishers use. This includes, for example, SEO, content marketing, e-mail marketing and SMO. Frequently overlooked by advertisers, affiliates continue however to play a significant role in marketing strategies.
To be clear, Affiliate marketing is a remunerative alternative to AdSense, but it is time consuming and resource intensive in order for it to work and be truly profitable.
Recommended Content: « Click-bait, beware! »
Think about the last time you read an article and saw several « RECOMMENDED FOR YOU » articles on display. That is what we call « recommended Content ».
The idea is to sell publishers a way to generate high revenues from their website without displaying intrusive advertising. These recommendation engines are usually « plug and play », but some might consider them as working against the publisher’s best interest by pulling readers away from their website. Furthermore, many publishers are frustrated as they cannot control the relevance and quality of the displayed content.
In fact, recommended content might as well be considered as pure and simple « click-bait ». Displaying content that doesn’t match your user’s areas of interest is a possibility, and in the worst case scenario, content that might be disturbing, if you are not working with quality providers such as, for example, Outbrain.
What are the other options?
There are plenty of options to monetize your website, but not all of them are fully profitable for you: for example, you could try to perform pop-up advertising, but it is often considered as invasive and annoying. Another solution might be to display direct advertisement, but this requires time, trading concepts and some knowledge of the market price, in order to not get scammed.
In conclusion, many options are available but it is really up to you to assess what is the best option for your website depending on your website’s design, the users’ experience you want to offer, the time you can allow to manage the monetization of your website and the strategy that you want to set up.