Do analytics sometimes make your brain feel like it’s spinning? No matter how overwhelming they might feel, it’s important to track analytics for your website as a whole as well as your ads. This can help you learn about who your visitors are, what they like to see and how they interact with your website. Take a look at some of the most important advertising statistics.
Analyze Your Website Traffic
Keep track of how many visitors reach your website, as well as the bounce rate. It’s important to know what your total reach was, as well as how many viewers left quickly – perhaps before they had time to be served any ads. You can also analyze how many people visited different pages of your website, which also means they could view more ads. If you don’t know where to start when it comes analytics for your website, Google’s free analytics are a good place to begin.
Monitor Ad Performance
Perhaps the most important metric to measure is your ad performance. You’ll want to track the income generated by your ads, as well as your CPM (cost per thousand impressions). This is the easiest way to make sure your ads are still bringing you money. If you want to see how the ads on your site are performing when compared to last week, month or even year, make sure you’re tracking some sort of week-over-week or year-over-year performance. This can be very helpful in letting you know how your ads are performing and can help if you want to change your ad strategy in any way.
You don’t have to worry about being overwhelmed by advertising analytics if you use The Moneytizer. We offer you daily reports that will keep you up-to-speed on exactly what’s happening when it comes to advertising revenue on your site. They’re neatly organized and fill automatically so you can check in whenever you’d like. If you want a more specific breakdown, we offer downloadable reports, and of course your account manager is always happy to help.
After you sign up with us, you’ll get access to the behind-the-scenes portal that includes everything you need to know. You can view your payments, add websites and change ad formats, change profile information, access the tags for you ads and, of course, see your analytics. Get started today!