Programmatic advertising, or using software to purchase ads instead of real-time human negotiations, has been growing over the past few years and will continue to do so. With the advent of GDPR last year, the advertising industry spent a lot of time adjusting to those regulations. Now, in 2019, it’s time to see how the industry will use technology to grow and expand. Here are four of the biggest programmatic trends for 2019.
1. Video will Stay on Top
Mobile video is on the move, growing exponentially and capturing people’s time. This is unlikely to change. Consequently, ad spend on mobile videos is also increasing and will continue to grow throughout 2019. Video ads viewed on mobile have an increasingly good ROI, making them a great investment now and in the future.
2. AI will Increase
Artificial intelligence is incredibly popular and its growth will not be slowing down anytime soon. Advertisers use AI for remarketing purposes, helping provide visitors with advertisements they will benefit from and want to see. AI can even predict a visitor’s likelihood of clicking on an ad, so it can adjust bidding accordingly.
3. The GDPR Hype will Calm Down
It might be hard to believe, but it’s been nearly a year since the General Data Protection Regulation (GDPR) was officially enforced. Advertisers, publishers and internet users have had plenty of time since May 25, 2018 to understand what these regulations mean and GDPR’s impact on their business. At this point, all websites should have the required consent management banner. If you’re missing yours, let us know and we’ll help you implement it.
4. The Industry will Continue to Fight Ad Fraud
In the past, millions of dollars have been lost to ad fraud, and players on all sides of the advertising industry have had enough. Vendors, advertisers and publishers are partnering with third-party fraud detection companies to fight fraud. This year the industry will have a massive effort to decrease fraud across the board.
While there certainly are other programmatic ad trends in store for 2019, these are four of the top trends. If you need help with video ads, retargeting or navigating GDPR and other industry regulation, reach out to us today. We are here to help you generate ad revenue throughout 2019 by taking advantage of these trends.