{"id":1113,"date":"2022-04-07T15:17:01","date_gmt":"2022-04-07T13:17:01","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=1113"},"modified":"2022-04-25T11:00:38","modified_gmt":"2022-04-25T09:00:38","slug":"how-to-optimize-your-websites-revenue","status":"publish","type":"post","link":"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/","title":{"rendered":"How to optimize your website\u2019s revenue?"},"content":{"rendered":"\n<p><strong>Learning how to optimize your website&rsquo;s revenue<\/strong> means using optimization methods to get more attention from advertisers.\u00a0<\/p>\n\n\n\n<p>To increase your revenues, The Moneytizer provides you with a range of solutions by putting advertisers in competition with each other to ensure you get the best <a href=\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/everything-you-need-to-know-about-cpm\/\">CPM<\/a>. Only, <strong>to optimize your CPM<\/strong>, you need some good advice.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Indeed, what types of ad units should you go for? How do you ensure the best combination of these? How to make sure they are visible?<\/p>\n\n\n\n<p>In this article, we propose to discuss the means at your disposal to obtain the results you expect but also the factors that can negatively impact them. Learn how to optimize your website&rsquo;s revenue now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize the revenues of your website easily<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing your ad units<\/h3>\n\n\n\n<p>Generally, we advise you to go for an optimal set up made of a maximum of 3 or 4 ad units. The goal is to have a mix of standard and high impact ones.&nbsp;<\/p>\n\n\n\n<p>Make sure you maximize the standard <strong>ad units <a href=\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\">visibility<\/a> <\/strong>because it\u2019s an important criteria for advertisers. The formula is simple: a visible ad unit = higher CPM and more impressions.&nbsp;<\/p>\n\n\n\n<p>Here are a few examples of mixed set up for an editorial website:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a <strong>footer slide-in<\/strong>&nbsp;<\/li><li>a <strong>medium rectangle\/ half page\/ megaskyscrapper sticky in sidebar<\/strong>&nbsp;<\/li><li>a <strong>megabanner integrated in <a href=\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/lazy-loading-explanation\/\">lazy loading<\/a><\/strong> every 5 or 6 paragraphs<br><br>or<br><\/li><li><strong>skin<\/strong><\/li><li><strong>megabanner in lazy loading<\/strong><\/li><li><strong>medium rectangle\/half page in sidebar<\/strong><br><br>or&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>footer Slide In<\/strong> or <strong>Megabanner in sticky in the footer<\/strong><\/li><li><strong>in-text&nbsp;<\/strong><\/li><li>a <strong>Standard ad unit<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B test different ad units combinations<\/h3>\n\n\n\n<p>We recommend that you always test. Depending on the site, some formats may work better than others on identical locations.&nbsp;<\/p>\n\n\n\n<p>Therefore, testing is required to determine which ones work best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Manage the ads visibility<\/h3>\n\n\n\n<p>Here are the ways you can <strong>manage your ads visibility<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>stick the ad unit when the website\u2019s design allows it. For instance: on a <strong>right or left sidebar<\/strong> so the ad remains visible all along the article.<\/li><li>use lazy loading to maximize the content monetization<\/li><\/ul>\n\n\n\n<p><br>Among the ad units you can stick, there is:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>megabanner (at the top of the page or in the footer),<\/strong><\/li><li><strong>megaskyscraper,&nbsp;<\/strong><\/li><li><strong>skyscraper,<\/strong><\/li><li><strong>medium rectangle,<\/strong><\/li><li><strong>half page.<\/strong><\/li><\/ul>\n\n\n\n<p><br>Little tip: what does integrating an ad unit with <strong>lazy loading<\/strong> means?&nbsp;<\/p>\n\n\n\n<p>It is a matter of dynamically duplicating the format along the article without integrating the same script several times. The format appears automatically every X paragraphs when the visitor is on the page. <strong><a href=\"https:\/\/us.themoneytizer.com\/blog\/non-classe\/lazy-loading-explanation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lazy loading<\/a><\/strong> allows you to improve the loading time of your website, especially if your site has a lot of content. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the factors that can reduce revenues?&nbsp;<\/h2>\n\n\n\n<p>First of all, make sure that the consent banner is well integrated, otherwise the ads do not run or run very little with low CPMs. (If it is mandatory in your country)<\/p>\n\n\n\n<p>Afterwards, <strong>keep your <a href=\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/ads-txt-the-mandatory-international-norm-to-monetize-a-website\/\">ads.txt<\/a> file up-to-date<\/strong> so you\u2019ll always benefit from our newest partners.<\/p>\n\n\n\n<p>Be careful! Displaying too many formats on your website can slow down its loading time.<\/p>\n\n\n\n<p>Avoid integrating ad units that are not too visible and make sure the consent banner gathers the list of our partners\/sellers.<\/p>\n\n\n\n<p>Finally, do not place the same script several times on the same page. Each script must be placed once. That is why we have <strong>top medium rectangle \/ bottom medium rectangle and megabanner \/ megabanner bottom<\/strong>.<\/p>\n\n\n\n<p>This article is coming to an end. We hope it will have provided you with avenues for improvement or complement your current knowledge.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It is important to remember that each website is different in content and in form. We gave you a few ideas to optimize but the best solution remains to book a call with our Customer Success Team to make sure you gave the best set up without damaging the user experience. <a href=\"https:\/\/calendly.com\/revenueoptimization\" target=\"_blank\" rel=\"noreferrer noopener\">Book a call<\/a> now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning how to optimize your website&rsquo;s revenue means using optimization methods to get more attention from advertisers.\u00a0 To increase your revenues, The Moneytizer provides you with a range of solutions by putting advertisers in competition with each other to ensure you get the best CPM. Only, to optimize your CPM, you need some good advice.<\/p>\n","protected":false},"author":11,"featured_media":1555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to optimize your website\u2019s revenue? - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Increasing your website&#039;s revenue also means optimizing its CPM. For this you will need our expert&#039;s advice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your website\u2019s revenue? - TheMoneytizer\" \/>\n<meta property=\"og:description\" content=\"Increasing your website&#039;s revenue also means optimizing its CPM. For this you will need our expert&#039;s advice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"TheMoneytizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themoneytizer\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T13:17:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T09:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/us.themoneytizer.com\/blog\/wp-content\/uploads\/2022\/04\/Template-blog-71-1-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1135\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elsa Dardeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:site\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elsa Dardeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\"},\"author\":{\"name\":\"Elsa Dardeau\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/555ad2c636f06a26f9d6552b5f964808\"},\"headline\":\"How to optimize your website\u2019s revenue?\",\"datePublished\":\"2022-04-07T13:17:01+00:00\",\"dateModified\":\"2022-04-25T09:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\"},\"wordCount\":655,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\"},\"articleSection\":[\"Monetization\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\",\"url\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\",\"name\":\"How to optimize your website\u2019s revenue? - TheMoneytizer\",\"isPartOf\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#website\"},\"datePublished\":\"2022-04-07T13:17:01+00:00\",\"dateModified\":\"2022-04-25T09:00:38+00:00\",\"description\":\"Increasing your website's revenue also means optimizing its CPM. 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