{"id":2616,"date":"2023-02-07T16:55:08","date_gmt":"2023-02-07T15:55:08","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=2616"},"modified":"2023-02-07T16:55:09","modified_gmt":"2023-02-07T15:55:09","slug":"the-seasonality-of-online-advertising","status":"publish","type":"post","link":"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/","title":{"rendered":"The seasonality of online advertising"},"content":{"rendered":"\n<p>Like any business, <a href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/increase-the-cpm-on-your-website\/\">online advertising<\/a> is not immune to seasonality. But what does this mean for publishers? It&rsquo;s essential to be aware of these periods in order to prepare and adapt to them. Of course, nothing is set in stone when it comes to online advertising. However, this article is here to give you the main trends of seasonality and avoid surprises.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>High seasonality<\/strong><\/h2>\n\n\n\n<p>If you have been monetizing your site with online advertising for several years, the best time to do so will not have escaped you. It&rsquo;s the last part of the year, also known as Q4 to industry professionals. This is when advertisers plan to spend the most money on advertising. In fact, the period is launched at the beginning of November to prepare for Black Friday and extends until Christmas. During Q4, the value of ad space and fill rate increases, which means your revenue increases.&nbsp;<\/p>\n\n\n\n<p>In addition to the last quarter, certain events can encourage advertising investments. Among them, we can think of Mother&rsquo;s Day or Valentine&rsquo;s Day. If you have a sports website, the weeks preceding the big sports events can also be profitable.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Low seasonality<\/strong><\/h2>\n\n\n\n<p>These periods are always dreaded by publishers. Irreversibly, January and August are the months when advertising investments are the lowest. They fall back after more intense periods, especially in January after the great Q4. So don&rsquo;t worry, spring and back-to-school always come along to boost your revenues.&nbsp;<\/p>\n\n\n\n<p>That doesn&rsquo;t mean there&rsquo;s nothing to do during this time. Take advantage of this quieter time to make improvements to your website. Whether it&rsquo;s a design or SEO overhaul, now is the time to get started since it will only slightly affect your <a href=\"https:\/\/us.themoneytizer.com\/blog\/market-2\/compare-the-moneytizer-ezoic-alternatives-google-adsense\/\">monetization<\/a>. On the other hand, you will see the positive effects as soon as your advertising investments increase. It&rsquo;s also a good opportunity to test new formats, or simply to modify your advertising set-up to try things out.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/us.themoneytizer.com\/blog\/news\/the-moneytizer-product-update-1-2\/\">The Moneytizer<\/a> offers <a href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/why-is-there-an-increase-in-ad-revenue-at-the-end-of-the-year\/\">optimization<\/a> calls for your ad setup, book yours today!&nbsp;<\/p>\n\n\n\n<p>These major online advertising trends are a necessary benchmark to have as a publisher. Understanding seasonality is the ability to anticipate and be sure to optimize your website and your revenues at the right times.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like any business, online advertising is not immune to seasonality. But what does this mean for publishers? It&rsquo;s essential to be aware of these periods in order to prepare and adapt to them. Of course, nothing is set in stone when it comes to online advertising. However, this article is here to give you the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[],"class_list":["post-2616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The seasonality of online advertising - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Like any business, online advertising is not immune to seasonality. 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But what does this mean for publishers?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"TheMoneytizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themoneytizer\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T15:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-07T15:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2023\/02\/Template-blog-16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1135\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charlotte Prieur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:site\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Prieur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/\"},\"author\":{\"name\":\"Charlotte Prieur\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6\"},\"headline\":\"The seasonality of online advertising\",\"datePublished\":\"2023-02-07T15:55:08+00:00\",\"dateModified\":\"2023-02-07T15:55:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/\"},\"wordCount\":390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\"},\"articleSection\":[\"Monetization\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/\",\"url\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/the-seasonality-of-online-advertising\/\",\"name\":\"The seasonality of online advertising - TheMoneytizer\",\"isPartOf\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#website\"},\"datePublished\":\"2023-02-07T15:55:08+00:00\",\"dateModified\":\"2023-02-07T15:55:09+00:00\",\"description\":\"Like any business, online advertising is not immune to seasonality. 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