{"id":37,"date":"2021-04-29T16:22:04","date_gmt":"2021-04-29T14:22:04","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=37"},"modified":"2022-04-15T14:26:31","modified_gmt":"2022-04-15T12:26:31","slug":"why-is-ads-viewability-so-important","status":"publish","type":"post","link":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/","title":{"rendered":"Why is ads viewability so important?"},"content":{"rendered":"\n

The ads viewability is the measure to describe the visibility of ads on a website by the sites audience<\/a>. In 2014, the IAB and the Media Rating Council determined that to be considered visible, at least half of an ad must be displayed for at least 1 second for an image or 2 seconds for a video<\/a>. <\/p>\n\n\n\n\n\n\n\n

For some reason, not everyone agreed on this criteria. Marketing specialists and media suppliers use different terms for viewability. <\/p>\n\n\n\n

What makes viewability so important? <\/strong><\/h2>\n\n\n\n

Visibility is as important for branding ads as it is for performance ads. This means that the time of ad display will have an influence on the viewer. <\/p>\n\n\n\n

Moreover, readability is considered a key yield indicator. Marketing specialists examine the frequency at which an ad is viewed to understand the quality of the impression and make sure their investment is good.<\/p>\n\n\n\n

What is inconsistency in ads viewability? <\/strong><\/h2>\n\n\n\n

Quite simple! If different websites use different viewability norms to give results, marketing specialists can be wrong in their measures of ads performance. Furthermore, this could drive to an increase in ad spending in the wrong field. <\/p>\n\n\n\n

For publishers, not having a standard visibility measure could have an impact on ad revenues<\/a>. Advertisers<\/a> don\u2019t want to purchase ads that are not seen and which don\u2019t generate any revenue. Some websites consider ads as \u201cserved\u201d even though users have to scroll to see them. If the users don\u2019t scroll, it is a loss of viewers for marketers. If marketing specialists notice that the ads are not seen, they will stop buying ads on your website. <\/p>\n\n\n\n

Best practices for a good ad visibility in regards to advertisers<\/strong><\/h2>\n\n\n\n

For advertisers, it is essential to think of the ad strategy during their conception. For example, your logo or any important information must be included at the top of the ad. That way, viewers will be more likely to notice it, even if they don\u2019t see the whole ad. Make sure your ads and its key messages are clear and visible. <\/p>\n\n\n\n

How publishers can enhance their visibility<\/strong><\/h2>\n\n\n\n

If you\u2019re trying to find a better way to enhance the ads visibility, there is one thing you need to keep in mind. First of all, make sure to optimize the \u201cabove the fold\u201d ad spaces. Don\u2019t place too many! It might impact the loading time negatively, which reduces the number of visitors for the whole page. Always play with different sizes and types of ads to determine what is best for your website. <\/p>\n\n\n\n

Ready to start? If your ad revenues are not high enough, contact The Moneytizer<\/a>! We are here to help you increase your revenues by creating a great ad experience on your website. <\/p>\n","protected":false},"excerpt":{"rendered":"

The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. In 2014, the IAB and the Media Rating Council determined that to be considered visible, at least half of an ad must be displayed for at least 1 second for an image or 2 seconds for […]<\/p>\n","protected":false},"author":2,"featured_media":1472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic"],"yoast_head":"\nWhy is ads viewability so important? - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. Not everyone agrees...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is ads viewability so important? - TheMoneytizer\" \/>\n<meta property=\"og:description\" content=\"The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. Not everyone agrees...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\" \/>\n<meta property=\"og:site_name\" content=\"TheMoneytizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themoneytizer\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T14:22:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-15T12:26:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/us.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/Template-blog-55-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1135\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charlotte Prieur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:site\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Prieur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\"},\"author\":{\"name\":\"Charlotte Prieur\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6\"},\"headline\":\"Why is ads viewability so important?\",\"datePublished\":\"2021-04-29T14:22:04+00:00\",\"dateModified\":\"2022-04-15T12:26:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\"},\"wordCount\":465,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\"},\"articleSection\":[\"Programmatic: the technologies\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\",\"url\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\",\"name\":\"Why is ads viewability so important? - TheMoneytizer\",\"isPartOf\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#website\"},\"datePublished\":\"2021-04-29T14:22:04+00:00\",\"dateModified\":\"2022-04-15T12:26:31+00:00\",\"description\":\"The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. Not everyone agrees...\",\"breadcrumb\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.themoneytizer.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic: the technologies\",\"item\":\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why is ads viewability so important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#website\",\"url\":\"https:\/\/www.themoneytizer.com\/blog\/\",\"name\":\"TheMoneytizer\",\"description\":\"Blog de soci\u00e9t\u00e9 The Moneytizer\",\"publisher\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.themoneytizer.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\",\"name\":\"The Moneytizer\",\"url\":\"https:\/\/www.themoneytizer.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png\",\"contentUrl\":\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png\",\"width\":800,\"height\":305,\"caption\":\"The Moneytizer\"},\"image\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/themoneytizer\",\"https:\/\/twitter.com\/TheMoneytizer\",\"https:\/\/www.instagram.com\/themoneytizer\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/the-moneytizer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6\",\"name\":\"Charlotte Prieur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4d3f783d5244f207124f483be74ad8c6260de3d0fd73a2bddbe9c15809174f47?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4d3f783d5244f207124f483be74ad8c6260de3d0fd73a2bddbe9c15809174f47?s=96&d=mm&r=g\",\"caption\":\"Charlotte Prieur\"},\"url\":\"https:\/\/www.themoneytizer.com\/blog\/author\/charlottep\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why is ads viewability so important? - TheMoneytizer","description":"The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. Not everyone agrees...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/","og_locale":"fr_FR","og_type":"article","og_title":"Why is ads viewability so important? - TheMoneytizer","og_description":"The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. Not everyone agrees...","og_url":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/","og_site_name":"TheMoneytizer","article_publisher":"https:\/\/www.facebook.com\/themoneytizer","article_published_time":"2021-04-29T14:22:04+00:00","article_modified_time":"2022-04-15T12:26:31+00:00","og_image":[{"width":1135,"height":705,"url":"https:\/\/us.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/Template-blog-55-1.png","type":"image\/png"}],"author":"Charlotte Prieur","twitter_card":"summary_large_image","twitter_creator":"@TheMoneytizer","twitter_site":"@TheMoneytizer","twitter_misc":{"\u00c9crit par":"Charlotte Prieur","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#article","isPartOf":{"@id":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/"},"author":{"name":"Charlotte Prieur","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6"},"headline":"Why is ads viewability so important?","datePublished":"2021-04-29T14:22:04+00:00","dateModified":"2022-04-15T12:26:31+00:00","mainEntityOfPage":{"@id":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/"},"wordCount":465,"commentCount":1,"publisher":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#organization"},"articleSection":["Programmatic: the technologies"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/","url":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/","name":"Why is ads viewability so important? - TheMoneytizer","isPartOf":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#website"},"datePublished":"2021-04-29T14:22:04+00:00","dateModified":"2022-04-15T12:26:31+00:00","description":"The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. Not everyone agrees...","breadcrumb":{"@id":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/why-is-ads-viewability-so-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.themoneytizer.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Programmatic: the technologies","item":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/"},{"@type":"ListItem","position":3,"name":"Why is ads viewability so important?"}]},{"@type":"WebSite","@id":"https:\/\/www.themoneytizer.com\/blog\/#website","url":"https:\/\/www.themoneytizer.com\/blog\/","name":"TheMoneytizer","description":"Blog de soci\u00e9t\u00e9 The Moneytizer","publisher":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themoneytizer.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.themoneytizer.com\/blog\/#organization","name":"The Moneytizer","url":"https:\/\/www.themoneytizer.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png","contentUrl":"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png","width":800,"height":305,"caption":"The Moneytizer"},"image":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/themoneytizer","https:\/\/twitter.com\/TheMoneytizer","https:\/\/www.instagram.com\/themoneytizer\/?hl=fr","https:\/\/www.linkedin.com\/company\/the-moneytizer"]},{"@type":"Person","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6","name":"Charlotte Prieur","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4d3f783d5244f207124f483be74ad8c6260de3d0fd73a2bddbe9c15809174f47?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d3f783d5244f207124f483be74ad8c6260de3d0fd73a2bddbe9c15809174f47?s=96&d=mm&r=g","caption":"Charlotte Prieur"},"url":"https:\/\/www.themoneytizer.com\/blog\/author\/charlottep\/"}]}},"_links":{"self":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":3,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions\/1556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/media\/1472"}],"wp:attachment":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}