{"id":419,"date":"2021-04-29T16:19:58","date_gmt":"2021-04-29T14:19:58","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=419"},"modified":"2022-04-19T18:06:08","modified_gmt":"2022-04-19T16:06:08","slug":"ads-txt-the-mandatory-international-norm-to-monetize-a-website","status":"publish","type":"post","link":"https:\/\/us.themoneytizer.com\/blog\/programmatic\/ads-txt-the-mandatory-international-norm-to-monetize-a-website\/","title":{"rendered":"ADS.TXT: the mandatory international norm to monetize a website"},"content":{"rendered":"\n<p><strong>ADS.TXT <\/strong>is a measure initiated by the IAB (Interactive <a href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-your-blog\/\">Advertising<\/a> Bureau) to reinforce the transparency of online advertisement. Thanks to this file that needs to be integrated by the publishers, a new level of trust is created between publishers and <a href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/online-ads-what-advertisers-expect\/\">advertisers<\/a>.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>If you have already integrated the <strong>ADS.TXT<\/strong> file with other partners than the Moneytizer, it is important to add the entirety of our file in order to display ads with our platform.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is ADS.TXT?&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>ADS.TXT<\/strong> (Authorized Digital Sellers) is a text file that must be integrated asap by every publisher who monetizes its website. Launched by the IAB to fight against publishers\u2019 fraud, this new norm is essential for the transparency of online advertisement.&nbsp;<\/p>\n\n\n\n<p><strong>That is why most advertisers have stopped buying ad spaces on the websites which haven\u2019t integrated the ADS.TXT file.&nbsp;<\/strong><\/p>\n\n\n\n<p>The file identifies all the authorized advertising partners who are able to display and buy ad campaigns on your pages.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the additional security measures taken for publishers and advertisers?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Once this file is integrated, it is impossible for a website identity to be stolen.&nbsp;<\/p>\n\n\n\n<p>Example: a person who owns a porn website cannot work with advertising agencies. This person could subscribe to a monetization platform like The Moneytizer by giving a fake url, for a news website. The tags given by the advertising agency could be integrated on the porn website. By urging the publishers to place the <strong>ADS.TXT<\/strong> file on the news website, the ownership of the website is assured.&nbsp;<\/p>\n\n\n\n<p>For the advertiser,<strong> ADS.TXT<\/strong> is the insurance to display its ad campaign on the targeted websites. And therefore, to spend more on ad spaces.&nbsp;<\/p>\n\n\n\n<p>With such transparency between the advertiser and the publisher, this new norm makes it easier for everyone to increase their <a href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\">revenues<\/a>. The advertiser won\u2019t waste its budget on fraudulent websites while the publisher will benefit from an additional budget and sell its ad spaces at the best price.&nbsp;<\/p>\n\n\n\n<p><strong>MORE TRANSPARENCY = HIGHER <a href=\"https:\/\/us.themoneytizer.com\/blog\/programmatic\/everything-you-need-to-know-about-cpm\/\">CPM<\/a> = HIGHER REVENUES FOR THE PUBLISHER<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to integrate the ADS.TXT file on my website?&nbsp;<\/strong><\/h2>\n\n\n\n<p>To sell your ad spaces at the best price, you have to integrate the file given by The Moneytizer on your website. Here is the detailed process:<\/p>\n\n\n\n<p>A. Login to your dashboard The Moneytizer : <a href=\"https:\/\/www.themoneytizer.com\/manager\/login\">https:\/\/www.themoneytizer.com\/manager<\/a><\/p>\n\n\n\n<p>B. On the page \u00ab TAGS \u00bb, download the file <strong>ads.txt<\/strong> on your website(s). The file is the same for all of your websites.&nbsp;<\/p>\n\n\n\n<p>C. To integrate the file, you need the \u201cftp codes\u201d of your server. Depending on your web hosting platform, they can be in different places.&nbsp;<\/p>\n\n\n\n<p>D. If your website is hosted by WordPress, you\u2019ll see the folder \u201cwp-content\u201d. Be careful: the file must not be placed in this file but at the same level of the structure of your website.<\/p>\n\n\n\n<p>E. On the left window of your computer, do a right click on the <strong>ads.txt<\/strong> file that you downloaded and click on \u201cSend\u201d. The file will be directly transferred to the right place.&nbsp;<\/p>\n\n\n\n<p>F. To make sure everything is working, you just have to type this: <strong>http(s):\/\/www.nameofyourwebsite.com\/ads.txt<\/strong><\/p>\n\n\n\n<p>Do you have a question regarding the<strong> ads.tx<\/strong>t file? <a href=\"https:\/\/us.themoneytizer.com\/contact\">Reach out to our team! We\u2019re here to help.&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ADS.TXT is a measure initiated by the IAB (Interactive Advertising Bureau) to reinforce the transparency of online advertisement. Thanks to this file that needs to be integrated by the publishers, a new level of trust is created between publishers and advertisers.&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":1350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADS.TXT: the mandatory international norm - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"ADS.TXT is a measure initiated by IAB to reinforce transparency in online advertising. 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