{"id":442,"date":"2021-04-29T17:12:07","date_gmt":"2021-04-29T15:12:07","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=442"},"modified":"2022-04-25T10:14:25","modified_gmt":"2022-04-25T08:14:25","slug":"monetize-impressions-clicks","status":"publish","type":"post","link":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/","title":{"rendered":"How to monetize impressions and clicks?"},"content":{"rendered":"\n<p>Wouldn\u2019t it be nice to earn ad <a href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/how-to-optimize-your-websites-revenue\/\">revenues<\/a> with visitors simply seeing your ads? And even more with the ones clicking on it? Welcome to the wonderful world of impressions!&nbsp;<\/p>\n\n\n\n<p>Smart Insight noticed that <strong>ads generate a 0.05% click rate<\/strong>. The technology is available and marketing has been changed so websites can generate revenues for each person viewing the ad. It\u2019s called impressions, and that works even if they don\u2019t click on it. That\u2019s why it makes sense for advertisers.\u00a0<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are impressions the same as viewed pages?&nbsp;<\/strong><\/h2>\n\n\n\n<p>No, impressions are not the same as viewed pages. In 2018, Statista noticed that 30,1% of Americans used an ad blocking service. If some of those people visited your website, the ads were not displayed to them. This means that they won\u2019t count as an impression. The same way, if visitors bounce from one page to the other before the ads are loaded, they won\u2019t be counted as impressions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are impressions Important?&nbsp;<\/strong><\/h2>\n\n\n\n<p>In the digital era that we live in, consumers always weigh in their options before buying, whether it is a product or a service. When they are exposed to ads, even if they don\u2019t click on it, they will be more likely to take it into account in their research. Don\u2019t forget that <strong><a href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/online-ads-what-advertisers-expect\/\">online ads<\/a> can be targeted<\/strong>. Therefore, the visitors who see them can choose to follow this information.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are clicks more important?<\/strong><\/h2>\n\n\n\n<p>Well, <strong>this depends on the ad\u2019s goal<\/strong>. If the ad is part of a campaign that aims at generating traffic on a website, clicks are usually more useful to measure the return on investment of a particular ad. Impressions are particularly important for branding campaigns. The advertiser is mainly interested in the target <a href=\"https:\/\/us.themoneytizer.com\/blog\/publishers-tips\/reengage-current-audience\/\">audience<\/a> viewing the ad, whether they act now or later.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>At The Moneytizer, we understand how important it is to generate revenue thanks to impressions and clicks. Our technology guarantees that your website <a href=\"https:\/\/us.themoneytizer.com\/blog\/advertising-formats\/advantages-different-ad-units\/\">ad units<\/a> are filled and generate revenues based on these two elements. That\u2019s how we maximize your ad revenues.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn\u2019t it be nice to earn ad revenues with visitors simply seeing your ads? And even more with the ones clicking on it? Welcome to the wonderful world of impressions!&nbsp; Smart Insight noticed that ads generate a 0.05% click rate. The technology is available and marketing has been changed so websites can generate revenues for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to monetize impressions and clicks? - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Wouldn\u2019t it be nice to earn ad revenues with visitors simply seeing your ads? Welcome to the wonderful world of impressions!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to monetize impressions and clicks? - TheMoneytizer\" \/>\n<meta property=\"og:description\" content=\"Wouldn\u2019t it be nice to earn ad revenues with visitors simply seeing your ads? Welcome to the wonderful world of impressions!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/\" \/>\n<meta property=\"og:site_name\" content=\"TheMoneytizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themoneytizer\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T15:12:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T08:14:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/us.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/Template-blog-73-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1135\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charlotte Prieur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:site\" content=\"@TheMoneytizer\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Prieur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/\"},\"author\":{\"name\":\"Charlotte Prieur\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6\"},\"headline\":\"How to monetize impressions and clicks?\",\"datePublished\":\"2021-04-29T15:12:07+00:00\",\"dateModified\":\"2022-04-25T08:14:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/\"},\"wordCount\":356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\"},\"articleSection\":[\"Monetization\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/\",\"url\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/\",\"name\":\"How to monetize impressions and clicks? - TheMoneytizer\",\"isPartOf\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#website\"},\"datePublished\":\"2021-04-29T15:12:07+00:00\",\"dateModified\":\"2022-04-25T08:14:25+00:00\",\"description\":\"Wouldn\u2019t it be nice to earn ad revenues with visitors simply seeing your ads? Welcome to the wonderful world of impressions!\",\"breadcrumb\":{\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.themoneytizer.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Monetization\",\"item\":\"https:\/\/us.themoneytizer.com\/blog\/monetization\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to monetize impressions and clicks?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#website\",\"url\":\"https:\/\/www.themoneytizer.com\/blog\/\",\"name\":\"TheMoneytizer\",\"description\":\"Blog de soci\u00e9t\u00e9 The Moneytizer\",\"publisher\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.themoneytizer.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#organization\",\"name\":\"The Moneytizer\",\"url\":\"https:\/\/www.themoneytizer.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png\",\"contentUrl\":\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png\",\"width\":800,\"height\":305,\"caption\":\"The Moneytizer\"},\"image\":{\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/themoneytizer\",\"https:\/\/twitter.com\/TheMoneytizer\",\"https:\/\/www.instagram.com\/themoneytizer\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/the-moneytizer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6\",\"name\":\"Charlotte Prieur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c756719b8b18f6d6f23cae035b6119f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c756719b8b18f6d6f23cae035b6119f1?s=96&d=mm&r=g\",\"caption\":\"Charlotte Prieur\"},\"url\":\"https:\/\/www.themoneytizer.com\/blog\/author\/charlottep\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to monetize impressions and clicks? - TheMoneytizer","description":"Wouldn\u2019t it be nice to earn ad revenues with visitors simply seeing your ads? Welcome to the wonderful world of impressions!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/","og_locale":"fr_FR","og_type":"article","og_title":"How to monetize impressions and clicks? - TheMoneytizer","og_description":"Wouldn\u2019t it be nice to earn ad revenues with visitors simply seeing your ads? Welcome to the wonderful world of impressions!","og_url":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/","og_site_name":"TheMoneytizer","article_publisher":"https:\/\/www.facebook.com\/themoneytizer","article_published_time":"2021-04-29T15:12:07+00:00","article_modified_time":"2022-04-25T08:14:25+00:00","og_image":[{"width":1135,"height":705,"url":"https:\/\/us.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/Template-blog-73-1-1.png","type":"image\/png"}],"author":"Charlotte Prieur","twitter_card":"summary_large_image","twitter_creator":"@TheMoneytizer","twitter_site":"@TheMoneytizer","twitter_misc":{"\u00c9crit par":"Charlotte Prieur","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#article","isPartOf":{"@id":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/"},"author":{"name":"Charlotte Prieur","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6"},"headline":"How to monetize impressions and clicks?","datePublished":"2021-04-29T15:12:07+00:00","dateModified":"2022-04-25T08:14:25+00:00","mainEntityOfPage":{"@id":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/"},"wordCount":356,"commentCount":0,"publisher":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#organization"},"articleSection":["Monetization"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/","url":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/","name":"How to monetize impressions and clicks? - TheMoneytizer","isPartOf":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#website"},"datePublished":"2021-04-29T15:12:07+00:00","dateModified":"2022-04-25T08:14:25+00:00","description":"Wouldn\u2019t it be nice to earn ad revenues with visitors simply seeing your ads? Welcome to the wonderful world of impressions!","breadcrumb":{"@id":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/us.themoneytizer.com\/blog\/monetization\/monetize-impressions-clicks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.themoneytizer.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Monetization","item":"https:\/\/us.themoneytizer.com\/blog\/monetization\/"},{"@type":"ListItem","position":3,"name":"How to monetize impressions and clicks?"}]},{"@type":"WebSite","@id":"https:\/\/www.themoneytizer.com\/blog\/#website","url":"https:\/\/www.themoneytizer.com\/blog\/","name":"TheMoneytizer","description":"Blog de soci\u00e9t\u00e9 The Moneytizer","publisher":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themoneytizer.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.themoneytizer.com\/blog\/#organization","name":"The Moneytizer","url":"https:\/\/www.themoneytizer.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png","contentUrl":"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/11\/logomoneytizer.png","width":800,"height":305,"caption":"The Moneytizer"},"image":{"@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/themoneytizer","https:\/\/twitter.com\/TheMoneytizer","https:\/\/www.instagram.com\/themoneytizer\/?hl=fr","https:\/\/www.linkedin.com\/company\/the-moneytizer"]},{"@type":"Person","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/e88fbaece92799beb0d912947c98aeb6","name":"Charlotte Prieur","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.themoneytizer.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c756719b8b18f6d6f23cae035b6119f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c756719b8b18f6d6f23cae035b6119f1?s=96&d=mm&r=g","caption":"Charlotte Prieur"},"url":"https:\/\/www.themoneytizer.com\/blog\/author\/charlottep\/"}]}},"_links":{"self":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts\/442"}],"collection":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":6,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":1887,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions\/1887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/media\/1559"}],"wp:attachment":[{"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/us.themoneytizer.com\/blog\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}