{"id":791,"date":"2021-09-14T10:04:49","date_gmt":"2021-09-14T08:04:49","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=791"},"modified":"2022-05-09T17:03:52","modified_gmt":"2022-05-09T15:03:52","slug":"advices-efficient-newsletter","status":"publish","type":"post","link":"https:\/\/us.themoneytizer.com\/blog\/publishers-tips\/advices-efficient-newsletter\/","title":{"rendered":"Our 6 advices for an efficient newsletter"},"content":{"rendered":"\n<p>Half of people spend less than 10 seconds on a newsletter. That\u2019s why it is so important for your newsletter to be well-thought if you want people to open it, and read it. This tool enables you to have a privileged relationship with your contacts. They will receive your message directly, unlike a <a href=\"https:\/\/us.themoneytizer.com\/blog\/publishers-tips\/boost-your-traffic-with-social-media\/\">social media<\/a> post that will not be seen by everyone!&nbsp;Here are our advices for an efficient newsletter.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 A short and impactful subject<\/strong><\/h3>\n\n\n\n<p>It is essential that your email subject is impactful. Indeed, it has to <strong>encourage people to click<\/strong> and catch the attention in a glimpse. The goal is to awaken the reader\u2019s curiosity and to make him\/her want to see what\u2019s in the newsletter. Go for short sentences, a striking number or a question, for instance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 A coherent and relevant content<\/strong><\/h3>\n\n\n\n<p>Once you\u2019ve caught your contact\u2019s attention, your content needs to be relevant and coherent with your company. You shouldn\u2019t send a newsletter just for the sake of it. It has to be thought through and have a precise goal. For example, you can introduce a new <a href=\"https:\/\/us.themoneytizer.com\/blog\/news\/the-moneytizer-product-update-1-2\/\">product<\/a> or an update. You can also redirect the reader to your <a href=\"https:\/\/us.themoneytizer.com\/blog\/publishers-tips\/reengage-current-audience\/\">blog<\/a> by sharing an article. A contest or a promotion can also be great content for a newsletter. Furthermore, you need to write as if you were writing to a friend to create a closeness with your contact.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 An attractive page layout<\/strong><\/h3>\n\n\n\n<p>Now that you have an efficient content for your email, you need to lay it out. Your text shouldn\u2019t be too long if you don\u2019t want to scare off your reader. <strong>Get to the point<\/strong> and use short and simple sentences. We advise you to go with about a hundred words in different paragraphs. Finally, don\u2019t make the design too complicated.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 A call to action&nbsp;<\/strong><\/h3>\n\n\n\n<p>As we mentioned earlier, your newsletter must have a precise goal. Don\u2019t forget to insert a call to action in your newsletter. It is a button used to lead the reader towards the goal of your newsletter. It can be to schedule an appointment, a purchase or even a subscription. It has to be highlighted and visible.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Freedom!&nbsp;<\/strong><\/h3>\n\n\n\n<p>You don\u2019t want to spam your contacts with repetitive or intrusive newsletters. Make sure you are sending it regularly but not too much. Don\u2019t forget to add an opt-out option, it is a legal obligation in some countries. And it is always appreciated to have options.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 A personalization<\/strong><\/h3>\n\n\n\n<p>Find a tool that enables you to get personal with your contacts. At <a href=\"https:\/\/us.themoneytizer.com\/blog\/market-2\/compare-the-moneytizer-ezoic-alternatives-google-adsense\/\">The Moneytizer<\/a>, we use Sendinblue. With it, it is possible to personalize the recipient\u2019s email address. Avoid email addresses such as <a href=\"mailto:contact@company.com\">contact@company.com<\/a>, the personal ones are much better. You can also use variables such as the name of the contact to personalize your email.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Don\u2019t hesitate to get inspiration online or in the newsletters you are subscribed to! The idea is for you to like it and for your contacts to be happy when they receive it.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Half of people spend less than 10 seconds on a newsletter. That\u2019s why it is so important for your newsletter to be well-thought if you want people to open it, and read it. This tool enables you to have a privileged relationship with your contacts. They will receive your message directly, unlike a social media [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our 6 advices for an efficient newsletter - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Newsletter: you&#039;ve got 10 seconds to convince. 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