There are many IAB display advertising units to choose from that can be just right for your website. Our experts will guide you through this process by explaining the benefits of each advertising unit, including banners, so that you can make an informed decision.
Some types of display advertising can be more eye-catching and suitable for your webpage, therefore making you more money than other styles. There are three type of units available: standard, high impact, video.
The most popular standard ad units are the:
Also known as the “leaderboard”, this banner of 728x90 is a simple but efficient ad unit. It can be on the top or bottom. Mobile & desktop friendly.
Also known as the “MPU”, this 300x250 ad unit is as essential and very efficient. It can be placed on the top or bottom of the webpage. Mobile & desktop friendly.
Also known as the “Double MPU,” its a 300x600 ad unit. Part of the new IAB Rising Star selection and very popular with premium advertisers due to its high impact but uniform size. Mobile & desktop friendly.
One of the first known digital ad units utilized, it contains 120x600 and is placed on the right-hand side of your content. Mobile & desktop friendly.
This 300x250 pixel ad unit is part of the MPU family. It’s placed on the bottom right hand side of your page. Mobile & desktop friendly.
Slightly larger than the standard Skyscraper but not as commonly used.
With this 728x90 pixels just like the standard Leaderboard format is placed at the bottom of your website. Mobile & desktop friendly.
A « widescreen » ad unit increasingly used by advertisers. It’s placed at the top of your page. It is 970x250. Mobile & desktop friendly.
High impact units are premium formats that can be placed in addition to standard units.
There are four premium highly efficient and impactful ad units to choose from:
One of our most lucrative ad units ever, our popular skin format literally frames your website with a dazzling ad message. Mobile & desktop friendly.
Innovative, non-intrusive and easy to install. This innovative and easy to install unit automatically places itself on the bottom of your screen without covering content. Mobile & desktop friendly.
Situated conveniently below your content, this format links to similar articles on other websites or advertiser pages. Mobile & desktop friendly.
One of the most requested ad units for good reason, the native ads insert themselves automatically, either below or within your content. Mobile & desktop friendly.
Video ads have grown to become the best digital profit generator, we’ll show you how to take advantage of them for your website.
Here are the two main video formats:
In this format, the video advertising content is not user initiated and only starts when the format comes on the screen. It is strategically placed between two paragraphs. Mobile & desktop friendly.