formats

CHOOSE THE MOST SUITABLE FORMATS
FOR YOUR WEBSITE


There are many IAB display advertising formats to choose from that can be just right for your business.
Our professionals will give you guidance by explaining the different benefits all the advertising formats,
including banner advertising, so that you can make a fully informed decision.

Some types of display advertising can be more eye-catching and suitable for your webpage,
therefore making you more money than other styles.
There are four formats available: standard, high impact, video, and mobile.

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display

STANDARD FORMATS


Megabanner, Medium Rectangle and Skyscraper are the most commonly used formats
and are key for your monetization.

  • MEGABANNER

    MEGABANNER

    Also known as the “leaderboard,” banner advertising is a 728x90 pixels and is a simple but efficient format. It can be on the top or bottom.

  • TOP MEDIUM RECTANGLE

    TOP MEDIUM RECTANGLE

    Also known as the “MPU,” this 300x250 pixel format is as essential and very efficient. It can be placed on the top or bottom of the webpage.

  • HALF PAGE

    HALF PAGE

    300x600 pixels and therefore a Double MPU. Part of the new IAB Rising Star selection and very popular with premium advertisers due to its high impact but uniform size.

  • SKYSCRAPER

    SKYSCRAPER

    One of the first known digital formats utilized, it contains 120x600 pixels and is placed on the right-hand side of your content

  • BOTTOM MEDIUM RECTANGLE

    BOTTOM MEDIUM RECTANGLE

    300x250 pixels and part of the MPU family. To be placed on the bottom right hand side of your page.

  • MEGA SKYSCRAPER

    MEGA SKYSCRAPER

    Slightly larger than the standard Skyscraper but not as commonly used.

  • MEGABANNER BOTTOM

    MEGABANNER BOTTOM

    728x90 pixels like the standard Leaderboard but to be placed on the bottom of your website.

  • BILLBOARD

    BILLBOARD

    970x250 pixels. A "widescreen" format increasingly used by advertisers. It has to be place at the top of your page.

impactant

HIGH IMPACT FORMATS

There are four premium highly efficient and impactful formats to choose from :


  • SKIN

    SKIN

    A popular high impact format framing your website with a creative ad message. To note, it’s also one of our most lucrative formats!

  • FOOTER or SLIDE-IN

    FOOTER or SLIDE-IN

    Innovative, non-intrusive and easy to install. This innovative and easy to install format automatically places itself on the bottom of your screen without covering content.

  • RECOMMENDED CONTENT

    RECOMMENDED CONTENT

    Recommended content is placed below your content and includes links to related articles on other websites or advertiser pages.

  • NATIVE ARTICLE AUTO

    NATIVE ARTICLE AUTO

    One of the most requested formats for good reason, the native ads insert themselves automatically, either below or within your content.

video

VIDEO FORMATS


Video ads have grown to be the best digital profit center, and we will show you how to take advantage of that for your business.
There are two main video formats:

  • IN TEXT

    IN TEXT

    A video advert which is implemanted in between two paragraphs. Content is non-user-initiated and starts when the format comes in view.

  • PRE ROLL

    PRE ROLL

    An advert which is played before the video that has been selected for viewing. Please note, a good technical knowledge is required to implement it, and the player and the video must be yours.

web mobile

MOBILE FORMATS


Mobile websites have ever increasing usage and have become a high percentage of your viewers, so you must adapt to profit. Smartphones and tablets are the most popular devices today, so we offer website ad formats specifically designed for your mobile audience. There are three mobile formats:

  • fotter mobile

    FOOTER

    Automatically places itself at the bottom of your web page.

  • interstitiel mobile

    INTERSTITIAL

    When your website open, this ad format appears in the forefront.

  • overslide

    OVER SLIDE

    Appears on the side of the webpage, and behaves like a slide screen for web.