There are many IAB display advertising units to choose from that can be just right for your website. Our experts will guide you through this process by explaining the benefits of each advertising unit, including banners, so that you can make an informed decision.
Some types of display advertising can be more eye-catching and suitable for your webpage, therefore making you more money than other styles. There are four type of units available: standard, high impact, video, and mobile.
The most popular standard ad units are the:
Also known as the “leaderboard”, this banner of 728x90 is a simple but efficient ad unit. It can be on the top or bottom.
Also known as the “MPU”, this 300x250 ad unit is as essential and very efficient. It can be placed on the top or bottom of the webpage.
Also known as the “Double MPU,” its a 300x600 ad unit. Part of the new IAB Rising Star selection and very popular with premium advertisers due to its high impact but uniform size.
This ad unit of 160x600 pixels is slightly larger than the standard Skyscraper but not as commonly used.
This 300x250 pixel ad unit is part of the MPU family. It’s placed on the bottom right hand side of your page.
Slightly larger than the standard Skyscraper but not as commonly used.
With this 728x90 pixels just like the standard Leaderboard format is placed at the bottom of your website.
A « widescreen » ad unit increasingly used by advertisers. It’s placed at the top of your page. It is 970x250
High impact units are premium formats that can be placed in addition to standard units.
There are four premium highly efficient and impactful ad units to choose from:
One of our most lucrative ad units ever, our popular skin format literally frames your website with a dazzling ad message.
Innovative, non-intrusive and easy to install. This innovative and easy to install unit automatically places itself on the bottom of your screen without covering content.
Situated conveniently below your content, this format links to similar articles on other websites or advertiser pages.
One of the most requested ad units for good reason, the native ads insert themselves automatically, either below or within your content.
Video ads have grown to become the best digital profit generator, we’ll show you how to take advantage of them for your website.
Here are the two main video formats:
In this format, the video advertising content is not user initiated and only starts when the format comes on the screen. It is strategically placed between two paragraphs.
An advert which is played before the video that has been selected for viewing.
Smartphones and tablets are the most popular devices today, so we offer ad units specifically designed for your mobile audience.
There are two mobile formats:
Automatically places itself at the bottom of your screen.
Appears on the side of the webpage, and behaves like a slide screen for web.