There are many Interactive Advertising Bureau (IAB) display-formats to choose from that can be adapted by your website. Our experts will guide you through this process by explaining the benefits of each advertising format, including banners, so that you can make an informed decision.
Some types of display advertisements can be more eye-catching or suitable for your webpage, thus generating more money than other styles. There are three categories of formats available: standard, high impact and video.
The most popular standard ad units are the:
Also known as the “Leaderboard”, this banner of 728x90 pixels is a simple but efficient ad unit. It can be placed on the top or bottom of a webpage. Mobile & desktop friendly.
This ad unit of 300x250 pixels is also denoted as a “MPU”. It is both essential and efficient since it can be placed on the top or bottom of the webpage. Mobile & desktop friendly.
This ad unit has 300x600 pixels and is called a “Double MPU”. It is part of the new IAB Rising Star selection and it is very popular with premium advertisers due to its high impact but uniform size. Mobile & desktop friendly.
One of the first known digital ad units utilized consists of 120x600 pixels and is placed on the right-hand side of your content. Mobile & desktop friendly.
This 300x250 pixel ad unit is part of the MPU family. It’s placed on the bottom right hand side of your webpage. Mobile & desktop friendly.
Slightly larger than the standard Skyscraper but not as commonly used.
Just like the standard Leaderboard format, this 728x90 pixel unit is placed on the bottom of your website. Mobile & desktop friendly.
This "widescreen" ad unit of 970x250 pixels is increasingly used by advertisers. It is placed at the top of your webpage. Mobile & desktop friendly.
High impact ad units are premium formats that can be placed in addition to standard units.
There are four highly efficient and impactful ad units to choose from:
One of our most lucrative ad units ever, our popular skin format frames your website with a dazzling ad message. Mobile & desktop friendly.
Innovative, non-intrusive and easy to install. This innovative ad unit automatically places itself on the bottom of your screen without covering content. Mobile & desktop friendly.
Situated conveniently below your content, this format links the ad to similar articles on other websites or advertiser pages. Mobile & desktop friendly.
A video ad which opens in the forefront of your website when a page loads. Skippable after 5 seconds.
A format that appears above or below the open window in the navigator, and remains hidden behind it. Mobile & desktop friendly.
Video-ads have grown to become the best digital profit generators and we will show you how to take advantage of them for your website.
The main video format is:
In this format, the video-advertising content is not user-initiated and only starts when the format appears on the screen. It is strategically placed between two paragraphs. Mobile & desktop friendly.