There are many Interactive Advertising Bureau (IAB) display-formats to choose from that can be adapted by your website. Our experts will guide you through this process by explaining the benefits of each advertising format, including banners, so that you can make an informed decision.
Some forms of display ads may be more or less attractive or relevant to your website, and therefore generate more money than others. There are 3 categories of ad units: standard, high-impact and video.
The most popular standard ad units are the:
728 x 90
Megabanner is a universal standard of traditional display advertisements.
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300 x 250
This is the most popular ad unit in online advertising with a great fill rate and performance. The Medium Rectangle looks good on both desktop and mobile phone screens.
300 x 600
This ad unit has 300x600 pixels and is called a “Double MPU”. It is part of the new IAB Rising Star selection and it is very popular with premium advertisers due to its high impact but uniform size. Mobile & desktop friendly.
120 x 600
One of the first known digital ad units utilized consists of 120x600 pixels and is placed on the right-hand side of your content. Mobile & desktop friendly.
300 x 250
This 300x250 pixel ad unit is part of the MPU family. It’s usually placed on the bottom right hand side of your webpage but can go elsewhere. Mobile & desktop friendly.
160 x 600
This ad unit of 160x600 pixels is slightly larger than the standard Skyscraper. Mobile & desktop friendly.
728 x 90
Just like the standard Leaderboard format, this 728x90 pixel unit is placed on the bottom of your website. Mobile & desktop friendly.
A banner automatically positioned at the bottom of your article's' images. This new non-intrusive format is quite lucrative.
970 x 250
This "widescreen" ad unit of 970x250 pixels is increasingly used by advertisers. It is placed at the top of your webpage. Mobile & desktop friendly.
High-impact ad units are premium formats that are implemented in addition to the classic formats.
There are five types of effective and impactful ad units that you can choose from:
Innovative, non-intrusive and easy to install. This innovative ad unit automatically places itself on the bottom of your screen without covering content. Mobile & desktop friendly.
Situated conveniently below your content, this format links the ad to similar articles on other websites or advertiser pages. Mobile & desktop friendly.
Image that opens in the center of the screen. It is activated when the page is opened and can be closed after 5 seconds.
This format redirects the user directly to an advertiser's page. Desktop & mobile compatible
Video advertisements have grown to be the best generator of digital profits, and we'll show you how to take advantage of them for your website.
Here are the main video formats:
640 x 320
In this format, the video-advertising content is not user-initiated and only starts when the format appears on the screen. It is strategically placed between two paragraphs. Mobile & desktop friendly.