The AdTech trends of tomorrow will be very different from the ones of today, and advertisers that wish to stay at the cutting edge of technology will have to keep up with the innovations. In this article, we will describe the main AdTech trends for 2022, so that you can start preparing.Continue reading
Category Archives: News
Cookieless flashback… We have to go back 2 years ago to remember Google’s announcement about the end of third-party cookies on Chrome. Things have changed since then and their end has been postponed to 2023.
We can think it is a time of reflection to give more time to the online advertising field to adapt, test alternatives and set up innovative solutions.Continue reading
Big news just broke in the world of online advertising! After announcing the end of third-party cookies in 2022, Google chose to postpone its deadline till the end of 2023. There are many reasons for it, but the industry professionals are welcoming this news. Let’s take a look at the situation.Continue reading
Being eco-friendly has become a priority in the daily life of many people. Consuming products made in your own country, buying organic goods, and recycling are common ways to improve your ecological footprint. But did you know that the digital industry is also a source of pollution. Below is some advice that can help you make a positive ecological impact in regards to the digital world. Thanks to this, we can all act to put digital technology at the service of our planet!Continue reading