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Digital Advertising Tips, Thoughts and News

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  • Digital Ad Trends: Header Bidding Technology

    If the term “header bidding” rings any bells for you, chances are it’s because we use header bidding technology here at The Moneytizer. Header bidding has grown significantly in programmatic over the past year or so, and will continue to grow in 2019. Let’s take a look at header bidding and understand this growing technology better.

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  • Benefits of Different Ad Spaces

    Here at The Moneytizer, we offer a variety of different ad units, depending on what will work best for your individual website. In some cases, certain ad units can be more captivating than others, which means they might generate more revenue for you. In the same way, not all ad formats are ideal for all websites. Chances are you already know what types of ads are best suited for your website, but we can help you find out if you don’t know. Let’s take a look at the three primary types of ad units.

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  • The Psychology Behind Digital Ads

    Did you know that 5.3 trillion display ads are shown on the internet every year? Such a large number can make you think one of two things. Either there are so many ads out there that it must be impossible for advertisers to be heard, or that display ads work so well that everyone is using them. Well, in a way, both of these are right. It can be hard to stand out in such an overcrowded space, but if your brand can stand out, digital advertising certainly works well. Let’s explore this a bit more.

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  • 3 Ways to Optimize your Website to Enhance Revenue

    Did you know that a few small changes on your website can help you increase the amount of ad revenue you receive? If your website is not optimized properly, you could be losing out on ad revenue. In fact, some research has shown that almost 90% of Google AdSense users are not optimized to the fullest. Let’s take a closer look at three things you can change to optimize your website and enhance revenue.

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  • 4 Ways to Increase Time on Your Site

    Everyone wants their visitors to stay longer on their website. Having a high bounce rate of visitors leaving will decrease your conversions and the money you make from advertisements. Let’s take a look at four reasons your visitors might stay longer on your site and how to implement them.

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  • How to Increase CPM with Video

    Increasing cost-per-mille, or CPM, is always the advertiser’s goal. A higher CPM means more money for you. Video might not be one of the most traditional methods of advertising, but as videos become more prevalent online, video advertising is growing as well. In fact, from 2016 to 2017, mobile video ad revenue grew 54%, up to $6.2 billion. Banner advertising also grew, and while banners still have a commanding market share, they only grew 35% in the same time period. Video is becoming more popular as consumers come to expect high-quality video from their favorite brands. There are some different ways to capitalize on this new video wave.

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  • Wayback Machine: a tool to understand what a website looked like in the past

    The Internet is evolving at such a rapid pace that sometimes we do not notice how websites have changed in just a few years. From the design to the organization of the information, through content or brand image. Everything evolves with the internet and many times it can be useful to reflect on where we are coming from and think about what the next steps in the development of a website should be. Continue reading