FAQ The Moneytizer

The Moneytizer centralizes all sources of advertising demand to compete on each of your advertising spaces.

This means that, on a like-for-like basis (same format, same site, no particular changes), the CPM for the same ad unit can vary depending on many factors:

• Launch of a high CPM advertising campaign targeted to your site
• Seasonality: the end of the year is the time when the competition is the strongest, pulling all CPMs up.
• An increase or decrease in the perfomance of your ad units.