FAQ The Moneytizer

How to explain important CPM variations on my website?

The Moneytizer centralizes all sources of advertising demand to compete on each of your advertising spaces.

This means that, on a like-for-like basis (same format, same site, no particular changes), the CPM for the same ad unit can vary depending on many factors:

  • Launch of a high CPM advertising campaign targeted to your site
  • Seasonality: the end of the year is the time when the competition is the strongest, pulling all CPMs up.
  • An increase or decrease in the perfomance of your ad units.