FAQ The Moneytizer

Why is my CPM getting lower?

The Moneytizer uses header bidding technology, this means all our partners compete with each other to buy your advertising spaces. The Moneytizer does not set CPM prices, we simply "call" the network of partners to bid for your advertising space. Our partners are those who will determine the price of the CPM taking into account various aspects such as your traffic, visibility (the place where you have placed the formats inside your website), the geographical origin of your audience, etc.

There are common factors of programmatic advertising, such as **seasonality. ** The beginning of the year and during summer are often the worst periods for programmatic advertising. There are fewer campaigns and advertisers investment decreases. Don't worry, there are also very good periods throughout the year for advertising, for example November and December.