What is display?



You’re interested in online advertising but terms like display or native still seem too complicated? Don’t worry! The Moneytizer offers a set of articles to make online advertising a no-brainer for you. Whether you’re just starting out or want to expand your knowledge, this article is for you. 

What is display? 

Display is a type of online advertising.  Delivered on computer, mobile or tablet, the display can be similar to a magazine advertisement. It usually includes a graphic, video or audio element.

The ad is designed by the advertiser to be displayed on a third-party site, which is called a publisher (we’re talking about you!). This is the most used and popular type of online advertising. It can be presented in different formats such as medium rectangle, megabanners or skin. The IAB (Interactive Advertising Bureau) has established a standard for standard formats. This allows all advertisers and publishers to know exactly how big the ads are. 

On the publishers’ side, display can be very profitable. Indeed, they offer visibility spaces on their site to advertisers, generally through platforms such as The Moneytizer. A good traffic remains the sine qua non condition. 

Did you know? Video formats, whether instream or outstream, are part of the display formats. 

How does it work?

If a publisher wants to offer advertising space on his site, as we said, it is necessary that the latter has enough traffic. Once this condition is met, the easiest way for a publisher is to register with an advertising agency, like The Moneytizer. 

Indeed, it is very complicated for a publisher to contact advertisers directly. Going through an advertising network has the advantage of offering a turnkey solution to publishers to be connected to a large number of demand sources and get the best price for their spaces. 

Depending on the advertising network, several types of remuneration exist: cost per click (CPC), cost per thousand impressions (CPM) or cost per action (CPA). 

Why should you do display?

Display ads are very popular with publishers as it is an easy way to get paid with your content. There are many reasons to choose them, especially if their use is part of a complete digital marketing strategy. It’s a great way to reach your goals!

This type of advertising is accessible to all publishers as long as they have a minimum of traffic or a niche audience. Indeed, these are the criteria that interest advertisers the most. Thanks to their targeting tools, they are able to address the audience most likely to buy their product or service. 

Display works particularly well with retargeting campaigns. This is a technique that consists in sending advertising messages to Internet users who have already been in contact with the company (site visit, followed social network,…). Retargeting has proven its effectiveness over time and advertisers are fond of it. 

The visibility offered by display formats is particularly interesting. Coupled with advanced targeting, the results of conversion or loyalty are very effective. In addition, display offers a wide variety of formats that can easily increase your revenues. 

If you choose to get into display advertising, The Moneytizer is the ideal partner to fill your ad spaces! Moreover, thanks to our unique dashboard, you will be able to follow your statistics with a single click and with precision. 

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