Monetize your sports blog


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You wish to create your own sports blog and transmit your passion for sport? Not only start, you would also like to earn money thanks to it? You’re right, all work deserves to be paid! There are a lot of possibilities when it comes to monetizing a sports blog. But which one should you choose? What are the traps you should avoid? Here are some tips to help you get started. 

If you want to use your passion for soccer or tennis, then creating a sports blog has many advantages.

Throughout this article we will explain why you should monetize your sports blog. Then, we will see how to create it and finally we will see how to easily monetize your blog.  

Why monetize your blog?

Nowadays, eating healthy and maintaining a fit body are becoming more and more popular. Sport has become a way of life for a lot of people, whether they are into running, fitness or yoga. 

It’s important to realize that more and more people want to change their lifestyle. It can come in different forms: by being more active or by making healthier food choices. 

The objective of your blog is to transmit your knowledge about sport or what’s related to it. 

But you also have to attract visitors by offering them interesting content linked to a particular activity. If you have that, you will be able to monetize your blog to generate revenues

Creating your sports blog

You should know that sports blogs are ranked third in the most popular blog topics. Therefore, launching your own sports blog can seem hard considering the competition. However, since you’re talking about the sports world, you have a certain flexibility

Indeed, sports blogs tend to focus on specific sports, teams or even players. Therefore, you can find a way to stand out but you should always remain in a domain you like, that’s what’s really important. Writing about sports in general isn’t the best idea, you might get lost in too much information. You might also confuse your visitors. 

To do so, you can write about a sport in particular, a player, news, tips or healthy recipes to stay in shape… From basketball to handball, from swimming to gymnastics, all physical activities are covered for the pleasure of your passionate readers.

We will quickly give you the steps to follow to create your blog. For starters, you have to find a name that’s original and distinctive. It’s not as easy as it seems with all the competition out there. You should find a name to stand out among all the sports blogs. The next step is to consider the theme you want to explore in the sports world. Now you have really started your journey!

The last steps are pretty simple since you’re focused on sports. As far as the title and images are concerned, let your imagination run wild. It shouldn’t be too hard since you know your subject by heart. However, make sure you stay informed to offer your audience new and exclusive content.

How to monetize your sports blog?

If creating your own blog can be hard, monetizing it is even harder. But worry not, we are here to help!

Before you start to think about monetization, your blog must be well referenced, which means taking care of the appearance of your articles. It will enable you to enhance your traffic as well as your notoriety. Once you have a good rank on search engines, it will be that much easier to monetize. 

Monetizing with ads

As you can imagine, advertising is one of the best ways to generate revenues. You know, the ads you see displayed on most websites you visit. But you should know that online advertising is much more complex than television or magazines. 

On the internet, advertisements work with banners. The good thing about this kind of ads is that once you set it up, it will work on its own as long as there’s enough traffic on your blog. You’ll just need to go on sharing your tips to keep the visitors coming. 

Good news! There are companies that help you manage your ad campaigns easily, like The Moneytizer. They work as an intermediary between advertisers (brands which want to display their ads) and publishers (websites’ owners who accept to display banners). We have different ad units from top medium rectangle to half page or even skin. 

Furthermore, you can simulate your revenues directly on our website. It’s free and without commitment! Join over 10,000 publishers who trust us, we will be happy to help! 

There are different compensation models for this type of advertising:

  • The Cost Per Click (CPC), the compensation depends on the number of « clicks » on the ad.
  • The Cost Per 1000 (CPM), the compensation depends on the number of times the ad has been viewed. 
  • The Cost Per Lead (CPL), the compensation depends on the number of contacts generated thanks to the ad. 
  • The Cost Per Sale (CPS), the compensation depends on the number of sales generated thanks to the ad. 

At The Moneytizer, we mainly use CPM. It is the most lucrative model for sports sites. Indeed, your visitors will remain on the same page for a while to do the sport exercise, to make the recipe or even just to read the whole article. The time they will spend on your content will generate revenues for you. For that, we have the smart refresh technology! It means that every 20/30 seconds, a new bid will be launched again to display the most lucrative ad. 

Furthermore, we categorize our websites. It means that we offer ad campaigns that are relevant for your visitors. We propose ads that are related to the sports world such as sports equipment, football books,… This means that your visitors will be more likely to be interested in them as they match their interests. 

This article is coming to an end. As you can see, earning money with your blog isn’t that easy. There are a lot of criterias to match but perseverance is the key to success. We hope this helped you to learn more about monetization. If you want to monetize your sports blog easily, sign up on The Moneytizer. If your website is on WordPress, you should know we offer a plugin that’s really easy to use.

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