Category Archives: Programmatic: the technologies

Do you know about Smart Refresh? If you are monetizing your website using online advertising, you are certainly always looking for new ways to increase your ad revenues. You can do so by optimizing your website, but there are other ways. Platforms like The Moneytizer don’t only offer to display banners, they help you boost your revenues thanks to various technologies. Want to know more? 

Contextual advertising or contextual targeting takes place in an environment where the need to protect the personal data of Internet users is a concern. The subject of programmatic advertising is a hotly debated topic, so much so that web players have put in place solutions to limit abusive tracking and the scope of targeting on online user behavior.

Creating a website is the possibility to opt for a reliable business model of monetization. To do so, The Moneytizer has chosen an offer based on header bidding. It is a technology used by publishers, advertisers and advertising networks to sell their ad inventory simultaneously, using programmatic. 

Lazy loading is a technique which allows the display of ads when the users scroll a web page. This way, they are more likely to see them. The ads located above the fold are immediately visible whereas the ones below won’t be displayed from the beginning. 

Did you know that a few years ago online advertising was more complex? Buying and selling ad spaces between advertisers and publishers could take up to a couple of weeks. Traveling to meet in real life, phone canvassing… It seems like ages ago when you look at the current situation and the technologic means that we now have to help the concretisation of transactions.  Fortunately, automated processes facilitate exchanges, when it used to take so long. 

“CPM, CPC, CPA… what does it mean?” There are many types of pricing. If you’re looking to monetize your website, you must have heard of it. But do you really know how it works and how to optimize it? At The Moneytizer, we are CPM enthusiasts and we’re going to tell you everything you need to know about CPM…

The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. In 2014, the IAB and the Media Rating Council determined that to be considered visible, at least half of an ad must be displayed for at least 1 second for an image or 2 seconds for a video. 

ADS.TXT is a measure initiated by the IAB (Interactive Advertising Bureau) to reinforce the transparency of online advertisement. Thanks to this file that needs to be integrated by the publishers, a new level of trust is created between publishers and advertisers.