How to monetize a small website: Pros and cons 


монетизировать небольшой

At the time of writing, it has never been easier to monetize a small website. Indeed, content creators are passionate people with various profiles. This necessarily attracts very “niche” visitors to their sites. With such qualified audiences, monetization is therefore made possible. Let’s tackle together several elements of reflection during the reading of this article. You will then be able to sort out the advantages and disadvantages of monetizing a small site.

First of all, why monetize your small website?

Monetizing a small website meets several expectations including:

– Reimburse the means invested in your site. We are talking about hosting fees, the purchase of themes and plugins for example;

– Reinject the amounts obtained into the development of your site;

– Obtain a complementary income to your salaried activity. Engage your audience in the promotion of sponsored articles for example;

Of course, these reasons mentioned have implications for your niche site monetization strategy. 

Using sponsored articles is a common model, as the content publisher receives income when publishing on behalf of a brand. However, there is a lot of competition. 

Pay-for-performance models are based on a commission system where the content publisher earns a percentage of the sales made or receives bonuses.

Pay-for-performance induces some benefits, such as:

– Loyal customers because brands will continue to invest in profitable and sustainable partnerships;

– Ease of tracking results for the advertiser and publisher in each publication;

– Testing new ways to engage the audience based on performance analysis.

But this is not the only possibility! Indeed, online advertising can be an excellent way to monetize your site. You keep the trust of your visitors thanks to the absence of the mercantile aspect on your site. People come to your site for its content and that is exactly what they will find. Ads don’t have to be intrusive and visitors have no trouble understanding and accepting that you want to monetize quality content. 

Should you monetize it from the beginning?

We hear from afar the arguments of Internet users against the monetization of a small site from its creation.

In reality, it’s all about positioning. Of course, it seems inappropriate to consider monetization if you have few visitors or if your content is not yet optimized.

On the other hand, if you are determined to obtain a financial result with the creation of your site, it is quite possible to establish a market study beforehand. Based on these arguments, monetizing a small website from the start has many advantages. However, the question of the authenticity of your content will arise.

Does monetizing a small website make the content less authentic?

Let’s get real, the objective remains to reach the target customers. However, Internet users demand transparency.

They are attentive to the messages conveyed, but also to the way they are shared. As a result, advertisers are more inclined to get closer to publishers in order to capture qualified audiences.

So why does this communication channel become a controversial topic for some? As soon as money is involved, the honesty of the content can be questioned. However, monetization does not necessarily mean a lack of ethics. Content creators make sure that the experience for users is authentic. 

What are the pros of monetizing a small website?

In the situation where you would like to use a training course for a specific target, you know from the start who to communicate to. The creation of your content becomes easier, because you have identified the fears, expectations and needs.

Another advantage is that your traffic is immediately qualified. Your users are interested in your proposals.

As mentioned, in the case of online advertising, you do not compromise on the authenticity of your content. This will be appreciated by your visitors who are now used to seeing advertising on sites. It doesn’t have to impact the user experience. 

Finally, you avoid wondering when to monetize your small site and believe us, this is a differentiating advantage over others, because you save time in your decision making.

What are the cons of monetizing a small site?

When you start your monetization strategy, you may be tempted to track performance indicators that demonstrate your influence such as the number of followers, likes, impressions on your posts.

Instead, try to define how what you are communicating will be of value to your audience. Since you are in a situation where you are starting out, focus on the qualitative benefits of your audience, their attributes and how they receive your publications.

Indeed, if your website is too small, you won’t be able to set up direct campaigns. Also, setting up your first campaign can be very technical the first time. And ad networks like Google Adsense require you to create your own business to monetize your site. Don’t worry, The Moneytizer can help you with your monetization, even if you are an individual. 

There are different ways to monetize a small website. To do so, it still requires a minimum of traffic. This last one being qualified, it is quite possible for you to resort to online advertising to reach your objectives. And you can count on The Moneytizer to help you in the optimization of your income. 

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