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Digital Advertising Tips, Thoughts and News

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  • When Should my Website Start Showing Ads?

    Think about any website you visited in the past 24 hours, and I would guess you saw at least a few ads. If you’re just starting your website, you might be thinking about adding ads to your site. After all, it’s a great way to bring in some passive income and turn your visitors into revenue without actually selling something.

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  • Can Embedding Video Increase Revenue?

    Many studies have shown that video is quickly growing in terms of popularity online. We’ve talked before about how video advertising can help increase your CPM and overall revenue. However, not all videos on websites have to be created by the publisher. There are a couple of options.

    Publishers can put their own uniquely filmed or created videos on their websites. They can showcase new products, give viewers a behind-the-scenes look at a factory, or introduce the viewers to the management team. Another type of video is borrowed video, or video content from a third party content creator that the website has posted on their site.

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  • Why is Programmatic Ad Viewability Important?

    Ad viewability is the metric that depicts how visible ads on a website are for users. Five years ago the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) determined that to be deemed “visible,” at least half, or 50%, of an ad must be shown for at least one second for a display ad or two seconds for videos. For some reason, not everyone has accepted these parameters, which means that marketers and media providers use different definitions of viewability.

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  • Growth of Programmatic Mobile Advertising

    Programmatic, or digitally-purchased, ads are on the rise. It makes sense, since programmatic advertising automates the whole process, making it easier for advertisers to target the right viewers at the right time. Programmatic works for ads of all kinds – banner, video, skyscraper…but they’re also great for mobile ads. Let’s take a deeper look at mobile ads and programmatic.

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  • Top 4 Programmatic Trends for 2019

    Programmatic advertising, or using software to purchase ads instead of real-time human negotiations, has been growing over the past few years and will continue to do so. With the advent of GDPR last year, the advertising industry spent a lot of time adjusting to those regulations. Now, in 2019, it’s time to see how the industry will use technology to grow and expand. Here are four of the biggest programmatic trends for 2019.

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  • How to Use LinkedIn to Increase Traffic

    Attracting new visitors to your website is one of the best ways to increase your ad revenue, but it can also be a challenge. Some of the more traditional ways of expanding your reach, like optimizing your website for SEO, can take a long time to take effect. Those tactics are still important, as they will help steadily grow your traffic. If you’re looking for a quicker, more immediate way to bring more visitors to your site, consider using LinkedIn to share your content.

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  • Advertising Trading Desks

    Trading desks are one of the more complex concepts when it comes to programmatic advertising. In general, trading desks are a centralized service that manages bidding and audience buying. Their purchases happen in real time and works similarly to a trading desk on the stock exchange, using an auction system to increase prices on popular spots.

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