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There are many metrics and models that publishers and advertisers alike can use to measure the success of the ads on their website and their ad campaigns, respectively. For publishers, it really comes down to what the setup of the campaign is. Are they hosting CPM, CPC or CPA ads?

When website publishers make the decision to include advertising on their site, they do so to make money from their web visitors. But there are certainly some ways to make the advertising experience meaningful, relevant and valuable to the people who will be served those ads on your site.

Advertising is full of acronyms, and we talked about a handful of different words and phrases that are unique to this industry in our definitions posts . One that we didn’t already cover, though, is RPM.

Think about any website you visited in the past 24 hours, and I would guess you saw at least a few ads. If you’re just starting your website, you might be thinking about adding ads to your site. After all, it’s a great way to bring in some passive income and turn your visitors into revenue without actually selling something.

We talk a lot about display advertising here at The Moneytizer, primarily because that’s the service we provide. While website display ads are our forte, there are plenty of other types of advertising and marketing that advertisers can choose. Today we wanted to take a deeper look at affiliate marketing and see how it compares to display advertising.

If you hear a content marketer talking about long form content, chances are they mean a blog post or other form of written content that is more than 2,000 words long. There is some debate about the actual minimum length of long form content, with some people saying 750 and others saying 4,000, but 2,000 words is a good place to start.

Many studies have shown that video is quickly growing in terms of popularity online. We’ve talked before about how video advertising can help increase your CPM and overall revenue. However, not all videos on websites have to be created by the publisher. There are a couple of options.

Publishers can put their own uniquely filmed or created videos on their websites. They can showcase new products, give viewers a behind-the-scenes look at a factory, or introduce the viewers to the management team. Another type of video is borrowed video, or video content from a third party content creator that the website has posted on their site.

Ad viewability is the metric that depicts how visible ads on a website are for users. Five years ago the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) determined that to be deemed “visible,” at least half, or 50%, of an ad must be shown for at least one second for a display ad or two seconds for videos. For some reason, not everyone has accepted these parameters, which means that marketers and media providers use different definitions of viewability.

Programmatic, or digitally-purchased, ads are on the rise. It makes sense, since programmatic advertising automates the whole process, making it easier for advertisers to target the right viewers at the right time. Programmatic works for ads of all kinds – banner, video, skyscraper…but they’re also great for mobile ads. Let’s take a deeper look at mobile ads and programmatic.

Programmatic advertising, or using software to purchase ads instead of real-time human negotiations, has been growing over the past few years and will continue to do so. With the advent of GDPR last year, the advertising industry spent a lot of time adjusting to those regulations. Now, in 2019, it’s time to see how the industry will use technology to grow and expand. Here are four of the biggest programmatic trends for 2019.