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Digital Advertising Tips, Thoughts and News

Advertising formatsAdvertising marketMonetizationNewsOur tips for publishersProgrammatic: the technologies



  • DSP, SSP, Ad Exchange… Online advertising explained

    Did you know that a few years ago online advertising was more complex? Buying and selling ad spaces between advertisers and publishers could take up to a couple of weeks. Traveling to meet in real life, phone canvassing… It seems like ages ago when you look at the current situation and the technologic means that we now have to help the concretisation of transactions.  Fortunately, automated processes facilitate exchanges, when it used to take so long. 

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  • Boost your traffic with social media 

    How to boost your website’s traffic by using social media? At first sight, the goal seems simple. You just have to generate traffic by publishing content on social media. Alright, but what do you gain? Visibility for your company, which is crucial because we are talking about the acquisition of qualified leads, about the conversion of prospects into customers and how to fidelize them

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  • Increase the CPM on your website

    Are you a publisher? If so, what comes next might catch your attention! This article will focus on a key indicator linked to your traffic performance… The CPM, or cost per mille. In this article, we will define what CPM is and how it’s calculated. We will then explain which factors influence this metric and what are some ways to optimize it.

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  • The Moneytizer Product Update #1

    … And a few surprises! The Moneytizer continues to evolve and to follow this, we offer you the Product Update. We have been working hard to offer you a lot of new features. We also have a lot to share and we will keep doing so in this new section “The Moneytizer Product Update”. 

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  • Why is there an increase in ad revenue at the end of the year?

    You might have noticed your ad revenue increase at the end of the year. The fourth quarter of the financial year is always the best for monetization! It is a key moment for advertisers and they plan to use a large portion of their budget to target consumers during this time period. During this time, the value of ad spaces and the rate of ad campaigns consistently improves. This results in better monetization and more money for your site. Let’s get into the details about why the end of the year is the best time for your ad revenues. 

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  • Our 6 advices for an efficient newsletter

    Half of people spend less than 10 seconds on a newsletter. That’s why it is so important for your newsletter to be well-thought if you want people to open it, and read it. This tool enables you to have a privileged relationship with your contacts. They will receive your message directly, unlike a social media post that will not be seen by everyone! Here are our advices for an efficient newsletter. 

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  • How to improve your SEO?

    More than 65,000 searches are made every second on Google. So you are probably wondering how to get to the top of the Google search engine? This is the goal of SEO which means Search Engine Optimization. Everyone who owns a website dreams of being on the first page of Google. In this article there are several techniques and strategies to improve your SEO.

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  • How to monetize your blog?

    If you have a blog, you might be wondering if it’s possible to make money off of it. The answer is yes! There are many ways to monetize your blog. Advertising allows you to monetize yourself through ad formats, affiliate marketing or sponsored content. This is also possible without advertising, through donations or by selling your expertise, but we know none of that is easy. Monetization depends on several factors and takes time to do well. Here are some tips on how to monetize your blog!

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