Did you know that 5.3 trillion display ads are shown on the internet every year? Such a large number can make you think one of two things. Either there are so many ads out there that it must be impossible for advertisers to be heard, or that display ads work so well that everyone is using them. Well, in a way, both of these are right. It can be hard to stand out in such an overcrowded space, but if your brand can stand out, digital advertising certainly works well. Let’s explore this a bit more.
Did you know that a few small changes on your website can help you increase the amount of ad revenue you receive? If your website is not optimized properly, you could be losing out on ad revenue. In fact, some research has shown that almost 90% of Google AdSense users are not optimized to the fullest. Let’s take a closer look at three things you can change to optimize your website and enhance revenue.
Have you seen an increase in your ad revenue over the past couple of months? The fourth quarter of the year is often the best quarter. Advertisers spend more of their budgets to target customers who will be spending more in preparation for the holidays.
Everyone wants their visitors to stay longer on their website. Having a high bounce rate of visitors leaving will decrease your conversions and the money you make from advertisements. Let’s take a look at four reasons your visitors might stay longer on your site and how to implement them.
Increasing cost-per-mille, or CPM, is always the advertiser’s goal. A higher CPM means more money for you. Video might not be one of the most traditional methods of advertising, but as videos become more prevalent online, video advertising is growing as well. In fact, from 2016 to 2017, mobile video ad revenue grew 54%, up to $6.2 billion. Banner advertising also grew, and while banners still have a commanding market share, they only grew 35% in the same time period. Video is becoming more popular as consumers come to expect high-quality video from their favorite brands. There are some different ways to capitalize on this new video wave.
The Internet is evolving at such a rapid pace that sometimes we do not notice how websites have changed in just a few years. From the design to the organization of the information, through content or brand image. Everything evolves with the internet and many times it can be useful to reflect on where we are coming from and think about what the next steps in the development of a website should be. Continue reading
The newsletter became an indispensable tool for communication. Mass mailing is an ideal way to inform your network about news, the latest publications on your blog or latest news of your products. Continue reading
The German company Eyeo, who developed the Adblock Plus extension just launched a new extension called TrustedNews in order to block fake news. For the moment it is under a beta version, it is only available on Chrome and for websites with English content.