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Digital Advertising Tips, Thoughts and News

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  • Retargeting Creates Customers

    As you probably already know, only about 2% of visitors convert to customers on their first interaction with an online store, advertisement or product. In fact, the marketing “Rule of 7” says that people need to be exposed to your brand or offer at least seven times before they truly notice it and take action.

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  • Explaining Programmatic Words, Part One

    We know that navigating all the words and acronyms in the advertising world can be tricky and overwhelming. That’s why here at The Moneytizer, we make it easy for you. Once you sign up with us, we handle all of the confusing and overwhelming aspects of advertising so you can focus on your business and bringing people to your website. If you’re still curious about what some of those advertising terms are all about, though, we’ve got a list of some here.

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  • Implementing Progressive Web Apps

    There is much debate on the internet about what a progressive web app actually is. There is a conclusion that progressive web apps all meet three criteria: running under HTTPS, having a Web App Manifest, and having a service worker. Beyond this, progressive web apps are apps that are delivered through the internet as opposed to sold through stores. They also share a number of common attributes, including being responsive, connectivity independent, fresh, safe, discoverable, installable, and linkable.

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  • Building an Email Subscriber List

    Having a good quality email list is a key part of doing business online. From general messages that build trust, to newsletters that inform to product launches that sell. While figuring out the content to include in your emails can sometimes seem tricky, creating a solid email list can also be difficult. We’re going to look at a few ways that you can build your list.

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  • Monitor Your Advertising Analytics

    Do analytics sometimes make your brain feel like it’s spinning? No matter how overwhelming they might feel, it’s important to track analytics for your website as a whole as well as your ads. This can help you learn about who your visitors are, what they like to see and how they interact with your website. Take a look at some of the most important advertising statistics.

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  • Industry Regulation: What You Need to Know

    In 2018 the advertising industry saw a couple of major new forms of regulation: ads.txt and GDPR. Both are important and both are strongly in effect now. We talked about both of these forms of regulation when they came out, but we want to update you again. If you haven’t taken the time to learn about either, or both, of these regulations and how you should comply, now is the time. We’ll break both down and get to exactly what you need to know.

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