Increasing cost-per-mille, or CPM, is always the advertiser’s goal. A higher CPM means more money for you. Video might not be one of the most traditional methods of advertising, but as videos become more prevalent online, video advertising is growing as well. In fact, from 2016 to 2017, mobile video ad revenue grew 54%, up to $6.2 billion. Banner advertising also grew, and while banners still have a commanding market share, they only grew 35% in the same time period. Video is becoming more popular as consumers come to expect high-quality video from their favorite brands. There are some different ways to capitalize on this new video wave.
The Internet is evolving at such a rapid pace that sometimes we do not notice how websites have changed in just a few years. From the design to the organization of the information, through content or brand image. Everything evolves with the internet and many times it can be useful to reflect on where we are coming from and think about what the next steps in the development of a website should be. Continue reading
The newsletter became an indispensable tool for communication. Mass mailing is an ideal way to inform your network about news, the latest publications on your blog or latest news of your products. Continue reading
The German company Eyeo, who developed the Adblock Plus extension just launched a new extension called TrustedNews in order to block fake news. For the moment it is under a beta version, it is only available on Chrome and for websites with English content.
It is official, Chrome will now flag every HTTP websites. We advise you to switch your website to the HTTPS protocol as soon as possible. Why is it important to use this protocol? Simply because it is using encryption to protect the data sent by your users to your servers.