The ads viewability is the measure to describe the visibility of ads on a website by the sites audience. In 2014, the IAB and the Media Rating Council determined that to be considered visible, at least half of an ad must be displayed for at least 1 second for an image or 2 seconds for a video.
Continue readingADS.TXT is a measure initiated by the IAB (Interactive Advertising Bureau) to reinforce the transparency of online advertisement. Thanks to this file that needs to be integrated by the publishers, a new level of trust is created between publishers and advertisers.
Continue readingIf you’re familiar with the term “Header Bidding”, it’s because we use it at The Moneytizer. This technology has progressed incredibly in the programmatic world. Let’s try to understand what is Header Bidding and why it has grown so much over the past few years.
Continue readingThe Rich Media ad units and videos are solicited by the general public as well as the advertisers. However, the standard displays are still widely common on the internet. Here’s a summary of these unmissable ad units.
Continue readingNowadays, a lot of publishers use Google AdSense to monetize their website. However, most of them don’t know all of the terms of usage for that platform. That’s why some websites get blacklisted temporarily or even permanently.
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