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Digital Advertising Tips, Thoughts and News

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  • Monitor Your Advertising Analytics

    Do analytics sometimes make your brain feel like it’s spinning? No matter how overwhelming they might feel, it’s important to track analytics for your website as a whole as well as your ads. This can help you learn about who your visitors are, what they like to see and how they interact with your website. Take a look at some of the most important advertising statistics.

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  • Industry Regulation: What You Need to Know

    In 2018 the advertising industry saw a couple of major new forms of regulation: ads.txt and GDPR. Both are important and both are strongly in effect now. We talked about both of these forms of regulation when they came out, but we want to update you again. If you haven’t taken the time to learn about either, or both, of these regulations and how you should comply, now is the time. We’ll break both down and get to exactly what you need to know.

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  • How to Monetize Impressions and Clicks

    Wouldn’t it be nice to earn ad revenue from the visitors who simply saw ads on your website, as well as those who clicked on them? Smart Insights found that ads are now generating a 0.05% click-through rate. But that’s okay. The technology is available and marketing has changed such that sites can earn revenue for each person who sees the ad, called impressions, even if they don’t click through the ads. Let’s find out why this makes sense for advertisers.

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  • How to Grow Your Audience

    We all know that it’s important to have a large audience in order generate substantial ad revenue. Having many visitors will increase ad impressions which in turn will increase ad revenue. We’ve already touched on why it’s important to optimize your site so that visitors spend more time  on your pages. Now let’s take a look at how you can expand the audience that visits your site in the first place.

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  • 4 Ways to Increase Your Ad Earnings

    Chances are, with the new year recently upon us, you have been looking at your ad earnings from the past year. Maybe you are really excited about the income you made, or maybe you’re a little bit disappointed. If your ad earnings are less than you’d like, there are a few things that can be done to increase them

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  • Digital Ad Trends: Header Bidding Technology

    If the term “header bidding” rings any bells for you, chances are it’s because we use header bidding technology here at The Moneytizer. Header bidding has grown significantly in programmatic over the past year or so, and will continue to grow in 2019. Let’s take a look at header bidding and understand this growing technology better.

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  • Benefits of Different Ad Spaces

    Here at The Moneytizer, we offer a variety of different ad units, depending on what will work best for your individual website. In some cases, certain ad units can be more captivating than others, which means they might generate more revenue for you. In the same way, not all ad formats are ideal for all websites. Chances are you already know what types of ads are best suited for your website, but we can help you find out if you don’t know. Let’s take a look at the three primary types of ad units.

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  • The Psychology Behind Digital Ads

    Did you know that 5.3 trillion display ads are shown on the internet every year? Such a large number can make you think one of two things. Either there are so many ads out there that it must be impossible for advertisers to be heard, or that display ads work so well that everyone is using them. Well, in a way, both of these are right. It can be hard to stand out in such an overcrowded space, but if your brand can stand out, digital advertising certainly works well. Let’s explore this a bit more.

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  • 3 Ways to Optimize your Website to Enhance Revenue

    Did you know that a few small changes on your website can help you increase the amount of ad revenue you receive? If your website is not optimized properly, you could be losing out on ad revenue. In fact, some research has shown that almost 90% of Google AdSense users are not optimized to the fullest. Let’s take a closer look at three things you can change to optimize your website and enhance revenue.

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