Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • Landing page (Lander)

    A specific web page created for the purpose of obtaining information about visitors, often in exchange for a resource such as an ebook.

  • Lazy Loading

    A technique that allows you to display your ads when users scroll through a web page.

  • Link

    HTML code placed in a text or banner in order to transfer the visitor to the offer page upon clicking.

  • Long Tail

    Strategy on which a company relies to create an acquisition campaign on a large quantity of keywords among which a small quantity of them will bring 20% of traffic.