Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!
Regroups all the elements out of the control of the owner/manager of the site and which affect its referencing like the popularity of the links for example.
Regroups all the referencing elements of a page, such as meta tags, HTML elements and keywords that are modifiable internally by the owner/manager of the site.
The act of giving consent to online tracking.
Refers to forms of Internet video ad delivery that are not integrated with video content.
Link to a page external to the visited site.