Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • Maximum Budget

    Maximum amount spent by advertisers on their campaigns

  • Media Buying

    Purchase of advertising space on "traditional" media platforms such as television, newspapers, radio, press...

  • Meta Description

    Short description of the content of the page displayed below a title during a query on a search engine.