Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • Page Authority

    A score given on a scale of 1 to 100 to indicate the credibility and accuracy of a site's content compared to other sites in the same category. This score is taken seriously by search engines and strongly affects the referencing.

  • Page Rank

    Algorithm used by Google to determine the popularity of a site or a web page on a scale of 0 to 10. It is based on several criteria related to the number of visitors and the reliability of the content.

  • Page view

    Corresponds to a page display. It is one of the most important criteria to define the traffic of a website.

  • Paid Search

    A type of digital marketing strategy that allows companies to pay search engines to place their ads higher in the relevant results pages (SERPs), in order to drive traffic to their site.

  • Partners

    All the advertisers who bid on your site. Depending on the other settings you choose, you can see the performance of each partner on your site.

  • Payment Threshold

    Minimum revenue that needs to be generated before receiving payment. At The Moneytizer, the minimum is $50.

  • Pixel

    Codes placed on websites that are typically used to collect information about visitors and transmit it to a third-party server.

  • Plug-in

    Small extension to add elements and features to the solution. The Moneytizer has a plugin for WordPress sites.

  • Pop (popunder)

    An ad that opens an advertising page in the background (popunder) or in front of the initial page (pop-up).

  • Premium Targeting

    Premium targeting is about attracting premium customers online through personalized product recommendations, special offers...

  • Programmatic

    Smart automation of the purchase and sale of advertising space.

  • Publisher

    A publisher is a website owner who may choose to offer space within the website for advertising.

  • Push

    A form of notification delivered directly from the visitor's device while in use. They need initial consent to be delivered from time to time. Push can also be used as an advertisement.