Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • visibility

    Average visibility of each ad unit placed on your site. When optimizing your ad set-up, you should pay special attention to this metric, as high visibility on one format can generate more money.