Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • Backlink

    Also called "incoming link", the term "backlink" is used in the field of natural referencing (SEO) to designate a hypertext link on a site pointing to another site.

  • Banner Ad

    Form of online advertising integrated into a web page. They are usually presented in the form of a visual and redirect to an external site when clicked.

  • Bid

    Bidding in an auction

  • Bid price

    Price of a programmatic auction sent by the DSP to the SSP.

  • Bid request

    Formulation of a programmatic bidding request in real time. Thus a publisher, through an SSP, requests bids from advertisers, DSP, to fill its advertising spaces. The idea is to select the best proposal.

  • Bid response

    The DSP's response to the SSP's bid request. Its construction follows the OpenRTB protocol governed by the IAB Tech Lab.

  • Blacklist (BL)

    A filter to prevent ads from certain sites or companies from appearing on your site.

  • Browser

    A web application program that displays your website. Google Chrome, Mozilla Firefox and Safari are some of the most popular browsers.