Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • Tagging

    Neologism that designates the implementation of tags such as ads.txt or ad units on a website.

  • Targeted Marketing

    Establishing distinct groups for markets, then designing specific products based on the interests and behaviors of those groups.

  • The Moneybox

    Custom dashboard provided by The Moneytizer to track the performance of your ad formats on your site. It's a great tool to quickly and easily access all the relevant statistics about your site's monetization.

  • The Moneytizer

    The Moneytizer is a monetization platform for websites and blogs that allows publishers to generate revenue by displaying ads on their site. The Moneytizer offers a variety of ad formats optimized to maximize publishers' earnings, while providing control over the ads displayed on their site. The Moneytizer also uses advanced technologies to measure and optimize ad campaign performance, and offers tracking and reporting tools to help publishers understand and improve their ad revenue.

  • Tracker

    Tool to track visits, clicks and conversions to analyze behavior.

  • Trading Desk

    Company that buys advertising space using DSP and programmatic technologies to improve the performance of advertising campaigns.

  • Traffic

    Traffic is the number of visits or visitors to a website over a given period.

  • Traffic Source

    Defines the origin of traffic generated by visitors to a website. They can come from social networks, search engines, advertising campaigns and many others.