Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • Fill rate

    Ratio between monetized impressions and the number of ad requests. Example: you have 100 banners to fill and you monetize 80, the fill rate will be of 80%. This fill rate can be higher than 100% because we can sell more impressions in the same format thanks to our Ad Refresh.

  • First price auction

    In a first-price auction model, the ad impression is awarded to the highest bidder, and the buyer pays exactly the price they bid for a given ad impression.

  • Flat Rate

    It simply means that you buy a position for a certain period of time, no matter what. The fixed rate or flat rate is therefore opposed to the CPM.

  • Frequency Capping

    Function that limits the number of times ads appear to the same person.