Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • IAB

    The Interactive Advertising Bureau (IAB) is an advertising organization that develops industry standards, conducts research and provides legal support to the online advertising industry.

  • Impression

    Number of times the ad is displayed on a web page.

  • In-stream video

    Advertising video inserted in a video content.

  • Interstitial

    Full screen advertising covering the entire web page.