Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • GEO

    Criterion that can concern a continent, a country, a state or a city in particular.

  • Geo-targeting

    Targeted advertising based on the geographic location of visitors.

  • Gross Click

    Total number of clicks made by a user on the web page.