Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!
Platform for trading goods or services online.
Used to determine earnings per thousand impressions. Dividing the earnings by a total number of impressions and multiplying the result by 1000 gives the eCPM.
Affiliate term for the average amount of money earned each time someone clicks on one of the affiliate links.
From their Moneybox, publishers can make exports to deepen the figures given on the dashboard.