Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • E-commerce

    Platform for trading goods or services online.

  • ECPM (Effective Cost Per Thousand (Mille) Impressions)

    Used to determine earnings per thousand impressions. Dividing the earnings by a total number of impressions and multiplying the result by 1000 gives the eCPM.

  • EPC (Earnings Per Click)

    Affiliate term for the average amount of money earned each time someone clicks on one of the affiliate links.

  • Export

    From their Moneybox, publishers can make exports to deepen the figures given on the dashboard.