Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • SEO (Search Engine Optimization)

    Used in marketing to optimize the position of appearance during a query in search engines.

  • SERP (Search Engines Results Page)

    First page on which sites are listed first when users query the various search engines.

  • Segment

    Regrouping users into homogeneous categories according to commonalities based on specific information such as country, computer usage or mobile operator.

  • Site Map

    Threads to help visitors navigate the site and use the service or product.

  • Smart refresh

    Smart Refresh is an intelligent ad refresh technology on websites that uses algorithms to determine the optimal time to refresh ads.

  • Supply-Side Platforms (SSP)

    Platform to connect website administrators and advertising markets to manage advertising on their site.