Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!
Used in marketing to optimize the position of appearance during a query in search engines.
First page on which sites are listed first when users query the various search engines.
Regrouping users into homogeneous categories according to commonalities based on specific information such as country, computer usage or mobile operator.
Threads to help visitors navigate the site and use the service or product.
Smart Refresh is an intelligent ad refresh technology on websites that uses algorithms to determine the optimal time to refresh ads.
Platform to connect website administrators and advertising markets to manage advertising on their site.