Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • HTML (HyperText Markup Language)

    Web language for structuring multimedia and text documents online.

  • Header Bidding

    Technology that enables the sale of advertising space by offering publishers maximum optimization of their advertising revenues. They can offer their ad space to different advertisers at once. Thus, when several advertisers bid simultaneously, the price of the advertising space increases.