Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • RPM

    Estimated revenue a publisher can earn for every 1000 impressions received.

  • Real-time Bidding

    Auction for each advertising space carried out in real time.

  • Retargeting

    A cookie is placed on an Internet user when he or she visits a site. Subsequently, an advertisement will be displayed to him, according to the interest he may have shown beforehand.

  • Return on Investment (ROI)

    Used to calculate the profitability of an investment by subtracting net income from cost and dividing by the cost of the investment.

  • Revenue

    Detailed net revenues of your site from your monetization.

  • Robots.txt

    A robot.txt file containing data about the site to prevent robots from reading it.