Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!
Used in performance-based campaigns, this is a compensation model carried out following an action performed by a user such as a purchase or a registration.
Remuneration model based on the number of clicks on an ad that generates traffic to the advertiser's site.
A lead is defined as a website visitor who registers or shares information in order to obtain an offer, either free or paid. To be simple, someone interested by the products or services.
Cost per thousand ad impressions delivered.
Widely used Excel file format (data visualization and analysis tool).
Button on a site or landing page to send visitors to an offer. It can be placed in different places on the page.
A parameter that allows you to manage the frequency of exposure of a user to an advertisement over a given period (session, campaign duration, etc.). This requires the use of cookies.
Final price paid by the DSP in the case that the impression is displayed.
Generating unwanted traffic to advertised sites, either through bots (computer programs that send repetitive requests) or manually. This means that advertisers pay for traffic that does not come from real users.
Used to authenticate where a click comes from in the traffic.
When a user clicks on a link or advertisement on the site.
Percentage of users who visit the site by clicking on the ads displayed.
Remuneration specific to intermediaries, usually in the form of a percentage.
Technique that consists in displaying advertisements in connection with the content on a site.
When the goal of the site is fulfilled. A conversion can be a purchase or a registration for example.
Metric to determine the conversion on the site from the total number of visitors to the web page. By dividing the number of target actions by the ad impressions and multiplying the result by 100, we get the conversion percentage.
A method of recording data about site visitors, which can later be used to determine the time spent on the site and the location of the visitor.
Different traffic payment methods ranging from action, click or impression.
Allows you to identify the URLs and hyperlinks (web pages) of the website that should be visited.