Every definition about the advertising industry

Understanding the definitions of words coming from the advertising industry can be confusing. This guide will give you the basics of what you need to know. By understanding the meaning of these words, you can better understand how advertising works and how to use it to your advantage. So let's get started!

  • Waterfall

    Historical system of buying advertising. The buyer who comes forward first buys the best spots with the highest visibility, and then the quality and price of the remaining spaces decrease according to the ranking of the buyers. Note that in the waterfall auction model, partners are ranked according to their average historical performance with a publisher.

  • Webmasters

    Content creators and managers of a website who also take care of the technical aspects of the site.